Press Release: Shadow Light Games and Player One join forces in exclusive mobile gaming output deal

Shadow Light Games and Player One join forces in exclusive mobile gaming output deal

Shadow Light Games to develop future key Player One sporting franchises

LONDON, July 12 -- Shadow Light Games, a UK mobile games developer, has entered a developer output partnership with Player One, a mobile content provider and games publisher, where Shadow Light will exclusively produce future versions of a number of Player One’s most significant licensed sports games. The long-term partnership starts immediately and provisionally covers the development of ten games over the next two years, including current and future acquired sporting licences.

“Shadow Light has created some exceptional games for Player One over the last couple of years, with each title produced raising the bar in terms of quality and expectation,” said Pete Russell, managing director, Player One.“As such, we are very much looking forward to working with them with our major licences over the coming years. Our commitment to Shadow Light makes perfect sense for us, as we believe they will continue to flourish as a leading international developer.”

Through the deal, the franchises to be exclusively developed by Shadow Light include Ronnie O’Sullivan, Freddie Flintoff and Steve Davis, with additional licences to be announced later on in 2007.

“Securing this output deal with Player One is a tremendous step forward for raising the profile of Shadow Light Games”, said Aamar Rana, managing director, Shadow Light Games.“Consumer interest in mobile gaming has exploded over the last year and the demand for high quality games that provide the console experience is stronger than ever. We feel that with our heritage in game development and Player One’s talent, market know-how in sports and global distribution network, this deal will firmly put Shadow Light Games on the map as a premier league developer.”

Shadow Light Games and Player One first started working together in 2004 and have since successfully developed and published a number of critically acclaimed titles, such as Ronnie O’Sullivan Snooker 2007 and Freddie Flintoff All-Round Cricket.

Notes to editors

About Shadow Light Games

Shadow Light Games was established in 2001 with the aim to develop world-class gaming content on current and next-generation wireless devices. Over the years, the company has developed technology with powerful 3D/2D engines and enables painless cross-platform capabilities.

Shadow Light Games aims to produce AAA titles across a wide range of genres and offers development of original content, re-branding of existing IP or game conversion.

About Player One Limited

Player One Ltd is a leading global mobile content provider and games publisher, leveraging World renowned sports and entertainment IP. Formed in 1999, the company has grown its stable of properties across a range of applications and platforms including Java and BREW and holds a rapidly expanding library of high quality sports and entertainment brand licenses content featuringsome of the strongest brands in sport.

Recent successes include the acclaimed mobile phone games,“Ronnie O’Sullivan Snooker”,“Pokermillion”,“Michael Vaughan's International Cricket”,“Manchester United's 6-a-side Soccer”,“Jenson Button Grand Prix Racer”“Mike Tyson Boxing” and“The Grand National”.

Player One - Licence Partners

IFPL, Manchester United, International Cricket Council, Pokermillion, Frankie Dettori, Michael Vaughan, Freddie Flintoff, Pat Cash, Steve Davis, British&Irish Lions, Honda/Jenson Button, Mike Tyson, Davis Cup, Young Bond, Darren Clarke, Ronnie O'Sullivan

For further information please contact

Mark Dennis
Firefly Communications
+44 (0)207 386 1409
mark.dennis@fireflycomms.com