Mobile Social
Networking Has 12.3 Million Friends in the
MySpace has largest mobile network in
the
SEATTLE
and LONDON--August 15, 2007â€â€ÂM:Metrics, the mobile media authority, today
released for the first time its measurement of mobile social networking,
announcing that 12.3 million consumers in the United States and Western Europe
reported accessing a social networking site with their mobile device in the
month of June.
The American audience
for mobile social networking sites was the largest, with 7.5 million, or 3.5
percent, of mobile subscribers.
“For an increasingly
wide audience, social networking sites have become an indispensable part of the
digital lifestyle,†said
“Nearly every online
social networking site has added the ability to connect to these communities
with a mobile phone, allowing people to access profiles and share content while
they’re on the go. With the mobile phone playing a central role in people’s
social lives, it’s only natural that social networking sites are working to
bridge the gap between the online and mobile worlds.â€ÂÂ
MySpace and Facebook
are the top two social networking sites accessed via mobile in both the
M:Metrics also tracks
the availability of content across all operator portals and found that in June,
the top three
Those under 25 are
the most active users of mobile social networking sites across all geographies.
In
M:Metrics applies
trusted media measurement methodologies to assess the audience for mobile
content and applications. As the world’s most authoritative mobile market
measurement firm, M:Metrics delivers the most accurate mobile market metrics
through the world’s largest monthly survey of mobile subscribers as well as
automated data collection methodologies. Below are the findings of its June
Benchmark Survey.
*YouTube is also on
the iPhone deck, which was not under measurement at the time of the
survey.
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M:Metrics Benchmark
Survey: June 2007 |
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Activity |
Subscribers
(1000s) |
Percentage |
Percentage
Change |
|
Sent Text
Message |
32,075 |
72.10% |
-0.10% |
|
Used Photo
Messaging |
9,967 |
22.40% |
2.40% |
|
Used Personal
E-Mail |
2,571 |
5.80% |
0.70% |
|
Purchased
Ringtone |
1,964 |
4.40% |
-2.80% |
|
Used |
1,345 |
3.00% |
-2.10% |
|
Used Work
E-Mail |
935 |
2.10% |
-2.40% |
|
Purchased Wallpaper or
Screensaver |
777 |
1.70% |
4.80% |
|
Downloaded |
614 |
1.40% |
3.60% |
|
Source: M:Metrics,
Inc., Copyright © 2007. Survey of French mobile subscribers. Data based on
three-month moving average for period ending 30 June, 2007, n =
12,705 |
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M:Metrics Benchmark
Survey: June 2007 |
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Activity |
Subscribers
(1000s) |
Percentage |
Percentage
Change |
|
Sent Text
Message |
37,196 |
80.00% |
-0.40% |
|
Used Photo
Messaging |
10,087 |
21.70% |
5.50% |
|
Used Personal
E-Mail |
2,542 |
5.50% |
-1.30% |
|
Purchased
Ringtone |
2,173 |
4.70% |
1.70% |
|
Used |
1,540 |
3.30% |
6.80% |
|
Used Work
E-Mail |
1,314 |
2.80% |
2.30% |
|
Downloaded |
1,251 |
2.70% |
4.10% |
|
Purchased Wallpaper or
Screensaver |
959 |
2.10% |
-1.30% |
|
Source: M:Metrics,
Inc., Copyright © 2007. Survey of German mobile subscribers. Data based on
three-month moving average for period ending 30 June, 2007, n =
15,615 |
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M:Metrics Benchmark
Survey: June 2007 |
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|
Activity |
Subscribers
(1000s) |
Percentage |
Percentage
Change |
|
Sent Text
Message |
38,621 |
85.80% |
1.40% |
|
Used Photo
Messaging |
13,755 |
30.60% |
3.40% |
|
Used Personal
E-Mail |
3,989 |
8.90% |
2.00% |
|
Used |
2,576 |
5.70% |
3.10% |
|
Used Work
E-Mail |
2,319 |
5.20% |
4.30% |
|
Purchased
Ringtone |
2,077 |
4.60% |
2.10% |
|
Downloaded |
1,382 |
3.10% |
-8.50% |
|
Purchased Wallpaper or
Screensaver |
1,164 |
2.60% |
2.20% |
|
Source: M:Metrics,
Inc., Copyright © 2007. Survey of |
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M:Metrics Benchmark
Survey: June 2007 |
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|
Activity |
Subscribers
(1000s) |
Percentage |
Percentage
Change |
|
Sent Text
Message |
26,874 |
84.00% |
0.10% |
|
Used Photo
Messaging |
10,072 |
31.50% |
2.60% |
|
Used Personal
E-Mail |
2,685 |
8.40% |
-1.80% |
|
Used |
1,997 |
6.20% |
-3.20% |
|
Purchased
Ringtone |
1,805 |
5.60% |
-4.60% |
|
Used Work
E-Mail |
1,663 |
5.20% |
-8.30% |
|
Downloaded |
1,500 |
4.70% |
-0.40% |
|
Purchased Wallpaper or
Screensaver |
672 |
2.10% |
0.70% |
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Source: M:Metrics,
Inc., Copyright © 2007. Survey of |
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M:Metrics Benchmark
Survey: June 2007 |
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|
Activity |
Subscribers
(1000s) |
Percentage |
Percentage
Change |
|
Sent Text
Message |
38,979 |
86.60% |
-0.10% |
|
Used Photo
Messaging |
13,326 |
29.60% |
-0.50% |
|
Used Personal
E-Mail |
3,217 |
7.10% |
-2.30% |
|
Used |
2,248 |
5.00% |
1.00% |
|
Downloaded |
2,174 |
4.80% |
0.90% |
|
Used Work
E-Mail |
1,724 |
3.80% |
1.10% |
|
Purchased
Ringtone |
1,694 |
3.80% |
-5.80% |
|
Purchased Wallpaper or
Screensaver |
855 |
1.90% |
4.90% |
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Source: M:Metrics,
Inc., Copyright © 2007. Survey of |
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M:Metrics Benchmark
Survey: June 2007 |
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|
Activity |
Subscribers
(1000s) |
Percentage |
Percentage
Change |
|
Sent Text
Message |
88,674 |
41.60% |
1.20% |
|
Used Photo
Messaging |
37,275 |
17.50% |
3.40% |
|
Purchased
Ringtone |
20,012 |
9.40% |
0.90% |
|
Used Personal
E-Mail |
19,259 |
9.00% |
3.60% |
|
Used |
14,215 |
6.70% |
-0.50% |
|
Used Work
E-Mail |
11,356 |
5.30% |
3.10% |
|
Downloaded |
6,908 |
3.20% |
-2.40% |
|
Purchased Wallpaper or
Screensaver |
6,725 |
3.20% |
2.20% |
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Source: M:Metrics,
Inc., Copyright © 2007. Survey of |
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Accessed
Social Networking Site or Blog: June 2007 |
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US |
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Almost
every day |
0.8% |
0.5% |
1.5% |
0.7% |
0.3% |
0.7% |
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At least
once each week |
0.2% |
0.4% |
0.4% |
0.6% |
0.7% |
1.1% |
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Once to
three times throughout the month |
0.7% |
1.0% |
0.9% |
1.1% |
1.4% |
1.8% |
|
Ever
in month |
1.7% |
1.9% |
2.8% |
2.3% |
2.5% |
3.5% |
About
M:Metrics
M:Metrics is the mobile media authority.
As the only research firm to measure the audience for mobile media, M:Metrics
provides the most accurate metrics on actual mobile content consumption by
applying trusted media measurement methodologies to the mobile market.
M:Metrics’ monthly syndicated data
service gives clients the critical insights and intelligence required to inform
smart business strategies and the competitive benchmarks needed to evaluate the
performance of competitors and partners. M:Metrics is a private, venture-funded
corporation headquartered in
About
M:Metrics Data
Based on continually refreshed samples
of nationally representative mobile phone consumers, M:Metrics reports summarise
market size, device reach, and key demographic and mobile phone usage
characteristics.
The data presented here is drawn from an
extensive survey questionnaire that collects specific device model and carrier
subscription information from each month’s sample of mobile phone subscribers,
and also drills down into specific details related to current and past usage of
various mobile phone applications and content. Data collected from each sample
are statistically balanced and projected to the total national population of
mobile phone subscribers.
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