Press Release: MoPhap Partners with RealTechNetwork: Online Ad Leader Extends Its Reach into the Mobile World

MoPhap Partners with RealTechNetwork: Online Ad Leader Extends Its Reach into the Mobile World

RealTechNetwork taps into the strength of MoPhap’s mobile ad serving network and platform;

Filling inventory becoming a non-issue as advertisers reach more consumers via third-party ad network

NEW YORK, Aug. 17 -- The gap between mobile and online advertising is tightening as MoPhap, a mobile advertising network, announces a groundbreaking partnership with RealTechNetwork, one of the nation’s largest online advertising networks.

Under terms of the agreement, RealTechNetwork will utilize MoPhap’s SparkMobile ad serving platform and tap into MoPhap’s mobile publisher network. This move will seamlessly bridge the online and mobile worlds, enabling advertisers unprecedented reach to consumers, regardless of their access device.

As one of the largest online ad networks in the United States, RealTechNetwork has relationships with more than 7,200 publisher sites and serves over 22.8 billion ad impressions each month. By combining the reach of both networks, MoPhap and RealTechNetwork demonstrate how online networks can extend their reach into mobile – and maximize revenue potential for advertisers and publishers.

“At MoPhap, we’re firmly dedicated to delivering all of the advantages of online advertising to the mobile environment,” says Bob Walczak, founder and CEO of MoPhap. “MoPhap is the only mobile ad serving company that has enabled third-party ad serving – the very same model that changed the face of online advertising. Our goal is to make unsold inventory a thing of the past.”

The partnership will also boost awareness of MoPhap’s advanced behavioral targeting abilities, made possible by the industry’s first-ever “server-side cookie.” The technology allows advertisers to get a comprehensive profile based upon a user’s browsing history over time. Then, it derives contextual meaning from each page that the user visits. This combines to create a psychographic user profile. Advertisers can then target the most relevant advertising based upon distinctive attributes of the user’s profile.

“Mobile and online advertising strategies are merging rapidly, and MoPhap’s technology makes them an ideal business partner for RealTechNetwork,” says James Borrows, director of publisher relations for RealTechNetwork. “Now, advertisers will have the rare opportunity for tapping a single source for both online and mobile media buys.”

About MoPhap

Based in New York City, MoPhap has created the ad industry’s most robust mobile web ad server and ad network, delivering more ad formats to WAP-enabled handsets than any other. MoPhap’s publisher network brings new streams of revenue to publishers looking to leverage and monetize their content via ad-supported mobile distribution. The company also serves top-tier ad agencies and marketers with mobile media planning, purchasing, and distribution via an intuitive web-based ad manager platform. For more information, visit www.mophap.com.