London - Friday, 29 June 2007 - 29-06-2007
Picsel Technologies, a dynamic mobile platform provider whose pioneering solutions brings content on mobile to life, is teaming up with The Associated Press (AP) to offer a news and photo service for mobiles in Europe. “Picsel is delighted to be working with such a highly reputable global media stalwart to provide a solution that facilitates a superior experience in viewing news content on your mobile,†said Imran Khand, Chief Executive Officer for Picsel Technologies, who announced the agreement today with AP Digital, the commercial division of the world’s largest news cooperative. “We are especially honoured to collaborate with AP to demonstrate, in a very real way, the next stage of mobile news publishing.†The mobile service will feature selected material from all premium areas of content - including World, National, Sports and Entertainment - and will be launched on Java enabled handsets in Europe in Q3 2007. “Subscribers of the service will be offered AP-branded breaking news and imagery, combined with Picsel’s rich mobile content solution, which will feature interactive photo galleries, pushed content and both online and offline browsing,†said Ted Mendelsohn, Director of Business Development for AP Digital Sales.
For carriers, OEMs and brand owners, who wish to create a business in mobile content, Picsel solutions help drive the delivery and uptake of mobile content through the richest user experience available. Unlike the inherent limitations of current mobile content delivery, Picsel provides an industry-leading solution that enables rich content on mobile. The result: the mobile content user experience is catalysed; attracting new revenue streams for brands, content owners, handset OEMS and operators alike.