Manx Telecom Launches ‘Mobile Downloads’ Service using iO global’s Converged Con

PRESS INFORMATION
August 29, 2007

World’s fastest mobile network chooses iO Mobile Experience platform

Ipswich (29 August 2007): iO global [1], the innovative worldwide provider of integrated mobile content solutions [1], has today announced that Isle of Man’s Manx Telecom has launched a converged content delivery service, ‘Mobile Downloads’, which enables its 75,000 subscribers to purchase, download and consume music from a mobile device and/or PC using the new iO Mobile Experience Platform™.

For the first time, Manx Telecom customers will be able to select and download their chosen content to the destination of their choice and then seamlessly share the content between the mobile device and personal computer. Manx Telecom, which has earned a reputation for being at the leading edge of telecoms innovation, is the first operator in the world to deliver this converged service from iO global to its 75,000 subscriber-base on the island and was the first operator in the world to launch a 3.5G mobile service.

As part of the new ‘Mobile Downloads’ service, Manx Telecoms has signed a number of local bands in order to offer their music free to subscribers. It also provides an excellent opportunity for local artists and musicians to have their work profiled on a national and international level. The ‘Mobile Downloads’ service is available to all Manx Telecoms subscribers with immediate effect.

Confirms Andy Bridson, Marketing Director of Manx Telecom: “At Manx Telecom we continually strive to provide the very latest, innovative services to our customers to maximise their mobile enjoyment and lifestyles. We believe that consumers should be able to enjoy the content they want, when they want and in the format that is most appropriate to them at the time. By working with iO global, we have been able to launch the world-class converged ‘Mobile Downloads’ service, that delivers flexibility and choice to our customers. The experience is incredible, when using 3.5G technology it is as quick to download a new tune as it is to browse on an iPod.”

Adds Martin Knestrick, CEO of iO global: “Through iO global’s new Mobile Experience Platform, Manx Telecom is leading the way in providing its subscribers with converged mobile content. By being able to download content and share between mobile and PC, we believe this will not only further build consumer interest in downloadable media, but will help increase sales of 3G and 3.5G handsets on the Isle of Man.”

For further information on iO global’s range of software and services, visit http://www.io-me.com [1].

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About iOâ„¢ global:
iO™ global provides the software and services to enable Network Operators, Media Brands and Advertisers to collaborate in a trading model to personalize and monetize their interactions with individuals on the run. iO’s mobile experience solutions™ turn the mobile device into the individual’s “remote control” for using digital content and services anytime, anyplace, anywhere. iO™ global was created in May 2005 by BT and New Venture Partners after 5 years of development in BT’s Research Laboratories.