Walt Disney's CRO Thomas Staggs said that the Disney MVNO has faced "some challenges," and now the parent company is "in the process of evaluating where we sit." Staggs made the comment during an appearance at the Merrill conference in Marina del Rey, according to a report in Silicon Alley Insider. Staggs added that the MVNO business lacks the scale necessary to be successful. While Staggs declined to project Disney Mobile's losses in 2008, he said that the upcoming budgetary analysis will help Disney "decide just what our plan is going forward." Disney terminated its Mobile ESPN MVNO service a year ago this month [1].
For more on Disney Mobile's future:
- read this Silicon Alley Insider article [2]
Related Articles:
Disney release metrics for Disney MVNO Article [3]
A sit down with Disney's Larry Shapiro Interview [4]
Links:
[1] http://www.fiercewireless.com/story/mobile-espn-to-end-operations/2006-09-28
[2] http://www.alleyinsider.com/2007/09/disney-dis-cfo-.html
[3] http://www.fiercewireless.com/story/disney-mobile-metrics/2007-04-09
[4] http://www.fiercewireless.com/story/spotlight-hot-seat-disneys-larry-shapiro/2007-07-20