Gofresh Launches World’s First Mobile Social Ad-Network

Munich/New York, Sep. 18th, 2007 – Gofresh, the technology company
behind US and Europe’s leading off-deck mobile community “itsmy.com”,
launches the world’s first mobile social ad-network in New York during
MIXX and OMMA on September 24th, 2007.

“The concept behind Gofresh’s new mobile advertising idea is simple:
Don’t book channels, reach people on their mobile phones,” says Sabine
Irrgang, COO Gofresh. “To make advertising a success on mobiles, ads
have to be relevant for the user and targeted for the brands.”

The service runs on an ad-platform developed in-house by Gofresh,
offers almost all mobile advertising formats from banners to
click-to-call, in-game advertising, WAP-site branding, Mobile TV [1] and personalized content downloads.

The world’s first “one user exclusive per day” deal is the service
highlight. Prices start at 0.60 $ per user and day, including three
different forms of advertising, for example video downloads, animated
banners and brand elements like background images. The exclusive deal
comprises that users do not get any other branding campaigns or banner
ads during the same time period, except for text ads.

For the launch phase the mobile ad-network is already integrated for
the 600,000 mobile internet homepages of “itsmy.com”. As a second step
other mobile communities will be added. It is not a competitive product
to traditional mobile advertising, but offers the opportunity to
integrate targeted user profiles within the existing ad-channels of the
big ad-networks.

For advertising customers with a minimum budget of 10,000 $ there
are more than 100 targeting parameters available. From age to special
interests and location based information released from users for
advertising purposes. The mobile social ad-network already has a total
of more than 2.1 million mobile WAP sites optimized for more than 3,000
handsets.

“If the development of mobile advertising keeps the current pace of
growth, the traditional advertising industry must pay attention not to
be overtaken by us,” comments Antonio Vince Staybl, CEO Gofresh.

About Gofresh and itsmy.com

Mobile user generated content and mobile community pioneer Gofresh
GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com,
operates only in mobile internet supporting all mobile phones [1]
and browser versions. Gofresh co-operates with leading mobile operators
and all key players in mobile advertising all over the world.

The mobile internet strongest community brand “itsmy.com” is an
off-deck, operator independent service and completely free of charge to
the cell phone [1]
users, available through mobile browsers only. Since its launch in
Summer 2006 it has quickly grown to be the stickiest and most
comprehensive mobile social networking service worldwide, outside of
Japan and Korea.

Note: All trademarks and registered marks are the property of their respective owners.

Contact:

GOFRESH GmbH

Munich – New York – London - Madrid
Headquarter: Lilienstrasse 7 81669 Munich / Germany
Tel US: 212-672-1736
Tel Europe: +49 89 45867 502
Online: www.gofresh.de; www.itsmy.com
Mobile WEB: http://mobile.itsmy.com