New Mobile Screensaver Category Breaks the Mold for Immersive Content

SEATTLE, WA--(Marketwire - September 19, 2007) - Smashing Ideas, Inc., the largest independent developer of Adobe Flash-based digital media in the U.S. today announced the availability of Smashing Screens for Sony Ericsson phone users. Smashing Screens deliver the next generation in mobile phone wallpapers and screensavers to Sony Ericsson customers, in multiple territories around the globe through the Sony Ericsson Fun & Downloads distribution channel. With a Flash® Lite™ catalogue of over 50 animated Screens, Sony Ericsson customers will be able to personalize their handsets with long-play animated content that goes well beyond current choices in this mobile content category. Never static, visually immersive, these entertainment bytes explode with motion and color! Smashing Screens come in a wide selection of themes and styles, for consumers seeking a hip customization service for their phones. With animated scenes varying from extreme skateboarding moves, to a bouncing panda, or rich graphical designs with fluid motion, there is a personal Screen option for everyone.

"Today's announcement is a great example of the creativity of the global developer community and how it can enable a personalized mobile lifestyle experience. Sony Ericsson Developer World is privileged to work with skilled content developers like Smashing Ideas for the benefit of both consumers and other developers, providing developer tutorials and ensuring a steady stream of exciting new content for our phones," said Ulf Wretling, General Manager and Head of Content Planning & Management at Sony Ericsson.

"We are thrilled to be partnering with Sony Ericsson to provide our unique brand of personalized entertainment to their customers. The combination of Sony Ericsson's advanced Flash Lite enabled phones, with our content available via Fun & Downloads, offers the consumer the ability to take part in a truly evolutionary content experience for mobile," said Brian Burke, Managing Director, Smashing Ideas Mobile Content Division.

Sony Ericsson Fun & Downloads customers can download Smashing Screens in the "Animations" genre within the "Images" category on the site. All Smashing Screens content is available at www.SonyEricsson.com/fun [1] at varying retail price points depending on region.

Smashing Screens are available for 13 different Sony Ericsson phone models, including the popular W880 Walkman® and new K770 Cyber-shot™ phone.

About Smashing Ideas

Smashing Ideas has been the leader in creating rich media and Flash-based entertainment for more than eleven years. Smashing Ideas develops brand-building experiences and engaging content for many of the top entertainment destinations on the web, and has created more than 350 online games for multiple platforms including PC, IPTV and Mobile.

Smashing Ideas has offices in Seattle (North American headquarters), Portland and in the UK. For more information, please visit www.smashingideas.com [2]

About Sony Ericsson

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, including R&D sites in Europe, Japan, China and America, Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006. For more information on Sony Ericsson or Sony Ericsson Developer World, please visit www.SonyEricsson.com [3] and www.SonyEricsson.com/developer [4]