DISNEY’S HANNAH MONTANA ROCKS PHONES WITH MOBILE CONTENT BASED ON HER POP STAR LIFE AND TV SHOW ADVENTURES

North Hollywood, Calif., – (Oct. 15, 2007) -- mDisney, a mobile publishing unit of the Walt Disney Internet Group (WDIG), today launched Hannah Montana – In Action, the first mobile phone game based on the hit Disney Channel TV show “Hannah Montana,” starring tween star Miley Cyrus.  “Hannah Montana,” a top-rated cable TV series for kids age 6-11 (Source: Nielsen Media Research, September 2007), focuses on a pop star who also tries to maintain a ormal life as a teenager.  In addition to a suite of mobile content already available including ringtones and wallpapers, the mobile game features singing, dancing, red carpet fun and fashion, while also promoting charity donations, patience and friendship.

“Beyond a number one TV show and a hit album, Hannah Montana is an inspiring role model whose real-life lessons resonate with all ages,” said Trish Halamandaris, vice president marketing and carrier sales, mDisney.  “In translating the brand to mobile content we have captured the spirit of the show in a compelling, interactive experience that represents the music, comedy and adventure of the pop sensation.”

The mobile game puts players among Hannah’s inner circle of friends, including Lilly and Oliver, and features a storyline designed to appeal to fans of the show. The following levels are available in the game:

• Mild-Mannered Miley: Miley and her friends Oliver and Lilly must quickly put together clothes and accessories to take to a charity concert featuring Hannah Montana.
• Strike a Pose!: Hannah walks the red carpet leading to the charity concert and greets fans at five stops, where players must snap the best pictures before she enters the concert venue.
• Work the Crowd: Hannah is on stage at a benefit concert, where players help Hannah deliver a fun performance that matches notes and excites the crowd.

mDisney publishes Disney-branded mobile games, graphics and tones to major North American wireless carriers. mDisney mobile content is based on beloved Disney brands including Mickey & Friends, Pooh & Friends, and Disney Fairies.  mDisney also represents brands from Walt Disney Studios, Disney Channel, Walt Disney Studios Home Entertainment, Walt Disney Records, Disney Interactive Studios, Disney Live Events and more.

About Walt Disney Internet Group

The Walt Disney Internet Group (WDIG) offers a compelling mix of interactive entertainment and informational content and services for the Internet and mobile devices for audiences around the world. WDIG is both a developer of unique new media experiences specifically designed for Internet and mobile media and a developer of new platforms for distributing content selected from broad, existing entertainment divisions and libraries of The Walt Disney Company (NYSE: DIS).  With a portfolio of products and services designed with quality and guest safety in mind, WDIG’s integration of Disney’s unmatched breadth of content with a best-practices approach to Internet and mobile technology drives multiple revenue streams from premium content offerings, advertising and ecommerce.   WDIG’s suite of properties includes Disney.com [1], Family.com [2], Movies.com [3] and mDisney mobile entertainment.  WDIG is an industry leader in online virtual worlds for kids and families, with offerings including Disney’s Club Penguin, Disney’s Toontown Online and the upcoming Pirates of the Caribbean Online and Disney Fairies.  WDIG, which is headquartered in North Hollywood, Calif., has operations in Asia-Pacific, Europe and across the Americas.