AT&T and Samsung Introduce Slim Sliding Phone with Multiple Capabilities and Color Options

October 30, 2007 03:01 AM Eastern Daylight Time

New SGH-a737 Slider Phone Is Entertainment Accelerated

SAN ANTONIO & DALLAS--(BUSINESS WIRE)--AT&T Inc. (NYSE:T) and Samsung Telecommunications America (Samsung) today announced the availability of the Samsung SGH-a737. An ultrathin sliding phone with accelerated multimedia and entertainment features, the a737 builds on the remarkable appeal of the Samsung SGH-a717 and a727 phones and gives AT&T customers the same great 3G experience in a new form factor.

The a737 is a lightweight device available in four color combinations: black/orange, black/blue, black/red and black/lime. The a737 also offers the best AT&T features and services, including the groundbreaking Video Share, AT&T Mobile Music, stereo Bluetooth^{®} 2.0 technology, a 1.3-megapixel camera with video record, external memory microSD™ cards up to 4GB and advanced messaging options. The sliding design allows for a larger screen, which is great for browsing, reviewing photos and Video Share calling.

“AT&T’s newest 3G sliding phone is a great addition to our rapidly expanding portfolio of 3G devices,” said Carlton Hill, vice president of Product Development for AT&T’s wireless unit. “Consumers demand slim, visually appealing phones that can run the latest applications. The a737 slides easily into that description.”

“Samsung’s a737 provides consumers with high-performance technology in a compact device,” said Peter Skarzynski, senior vice president, Samsung. “With multiple color options and numerous multimedia capabilities, the a737 meets the needs of today’s fashion-forward consumers who use their phones for more than a communication tool.”

Because the a737 supports AT&T’s Video Share service, users can share one-way live video while participating in a voice call. Both customers must be in an area served by the company’s 3G network and have a Video Share-enabled phone — such as the a737. Users can also send messages to friends and families any way they choose with Text Messaging, Mobile Email, AOL^{®}, Yahoo!^{®} and Windows Live Instant Messaging.

AT&T Mobile Music allows customers to use Napster and eMusic to load music on the handset. The a737 supports over-the-air music downloads through eMusic Mobile, and other services including Music ID, XM Radio, music video viewing, The Buzz music news portal and more.

Inside the a737, users will have 3G connectivity to AT&T’s BroadbandConnect network in more than 170 major metropolitan areas across the U.S. Data coverage outside 3G service areas is available via AT&T’s nationwide¹ EDGE network, the largest high speed wireless data network in the U.S. AT&T’s EDGE network is available in more than 13,000 cities and towns and along some 40,000 miles of major highways.

Pricing and Availability

The a737 in black/lime, black/orange and black/blue is available through select AT&T retail locations or at http://www.att.com/wireless [1] for $49.99 after a two-year contract activation agreement and a $50 mail-in rebate.

For the complete array of AT&T offerings, visit www.att.com [2]

¹ Not available in all areas.

Note: This AT&T news release and other announcements are available as part of an RSS feed at www.att.com/rss [3].

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com [2].

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com [4].

About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com [5].

© 2007 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom [6].

For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http:// [6]www.att.com/newsroom [6].