NBC Universal announced its selection of messaging services provider 4INFO as the broadcaster's preferred partner for ad-supported mobile messaging--per terms of the agreement, NBCU will take a minority stake in 4INFO, investing an undisclosed amount via Peacock Equity, a joint venture owned by the media giant and parent General Electric's GE Commercial Finance. Article [1]
Links:
[1] http://www.fiercemobilecontent.com/story/nbc-universal-assumes-stake-4info/2007-10-31