Beeweeb and Amobee partner for ad-funded mobile TV and music

London/San Francisco/Rome –  Amobee Media Systems and beeweeb technologies today announced a strategic partnership that will see the two companies working together to enable the “ad-funding” of mobile TV, music and mobile entertainment services.

beeweeb, which counts Hutchison Telecoms (Global, UK+Eire, Italy, Sweden+Denmark, Australia and Austria), Vodafone (Global and Italy), Telecom Italia and Wind among its main customers, is a software solution company that designs and develops state-of-the art mobile services for mobile operators, ISPs, broadcasters and content providers. The partnership will allow beeweeb and Amobee to help mobile operators and advertisers generate new revenue streams from the insertion of targeted and contextual advertising impressions within beeweeb’s beeTV and music beePlayer.     

This is the latest in a series of strategic partnerships for Amobee, which is the first company to deliver a user-centric approach to ad-fund the operators’ entire mobile content and communication value chain. The company has also recently announced alliances with Hungama for ad-funded Bollywood content, SDC for ad-funded music, Exit Games for ad-funded gaming, and Anam Mobile for ad-funded messaging.

“Like Amobee, we believe that bringing advertising into the mobile entertainment value chain is one of the key ways to take the industry to the next level,” said Filippo De Vita, Products and Marketing Director at beeweeb. “The additional revenue stream and the ad-funded payment model will help all players in the value chain deliver an increasingly attractive proposition, and open mobile TV to a wider audience of mobile consumers than previously possible.”

beeweeb’s innovative mobile entertainment solutions have been widely adopted by mobile operators across Europe, Asia and Australia, due to its reputation for achieving high levels of performance and generating new revenues from mobile services. When designing its mobile content solutions, the company maintains a user centric and modular approach to ensure their products deliver a greater quality of user experience across an unprecedented range of handsets. beeweeb has already successfully ported its applications to JME, Symbian and WindowsMobile platforms, and is currently adapting a version for the BREW environment.

Saurav Chopra, Director of Business Development for Amobee, said: “Our vision is to accelerate growth and help shape the future of mobile entertainment through creating an ecosystem of leading players across the value chain. beeweeb has a successful track record of innovation in mobile TV and music, and this partnership will help illustrate the market potential for operators, advertisers and content providers alike.”

Amobee delivers a user-centric approach to ad-fund the operator’s entire mobile content and communication business. Its unique system allows users to opt-in to receive ads in exchange for subsidized ad-funded mobile content, whether it be video, music, SMS or any other mobile channel. Ads are then served to the user in an unobtrusive way, for example whilst a video is loading, to ensure the user’s experience is not disrupted.

- Ends -

About Amobee Media Systems:

Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to ad-fund all non-voice related applications and services: WAP Browsing, Video & Music, SMS, MMS, and Games. This “opt-in” system puts the user in control and at the centre of the mobile consumption experience and is capable of increasing usage of mobile data applications while giving them the ability to consume more for less. Advertising impressions occur with full user consent and are inserted in a relevant, contextual, targeted and non-intrusive manner.
Amobee has raised capital from Sequoia Capital (www.sequoiacap.com), Accel Partners (www.accel.com) and Globespan Capital Partners (www.globespancapital.com) HQ in San Francisco, with commercial offices in London and San Francisco and R&D in Herzliya, Israel.

About beeweeb technologies:

beeweeb designs and develops state-of-the art mobile services for mobile operators, ISPs, broadcasters and content providers. Currently beeweeb’s blue chip customer base includes some of the world’s leading operators like Vodafone Italy, 3Italy, 3UK&Ireland, 3Sweden&Denmark, Hutchison Australia, 3Austria, Telecom Italia, Wind, who have signed on to offer beeweeb services because of ease of use features like the ability to purchase, download and manage local and remote tracks and playlists.
beeweeb’s JME/Symbian/WindowsMobile/Brew-based solutions deliver an alternative user-experience to WAP2 browsers and have enabled the escalation of content delivery business across a number of worldwide operators, reaching worldwide certification with the victory at the Barcelona 2006 3GSMA Awards as Best Made for Mobile Music Service (co-development with 3Sweden as part of its 3Music service).

For all inquiries, please contact:

Lisa Allen/Cristina Whittington
lisa.allen@nelsonbostock.com [1]
cristina.whittington@nelsonbostock.com [2]
+44 (0)20 7229 4400
info@amobee.com

Irina Barinova
beeweeb technologies
i.barinova@beeweeb.com [3]
+39 06 44254170
www.beeweeb.com