Cox, Google to bid; Time Warner, Comcast won't

The applications for potential bidders in the upcoming 700 MHz auction this January came to pass at 6 p.m. EST yesterday and at least two bidders announced their intent before applying: Google [1] and Cox. AT&T and Frontline Wireless have also more or less confirmed their status as bidders and we can only assume that Verizon Wireless is going to participate given the fight they put up [2] over the open access rules [3] a few months ago.

Two cable companies, however, have come out and said they will not participate in the auction: Time Warner and Comcast. Sprint has also indicated it has no plans to participate. Now that the application deadline has come to pass, however, none of the assumed bidders can say whether or not they will be participating in the auction until the FCC announces the bidders just before the auction.

"Comcast Corporation has decided not to bid in the 700 MHz wireless auction," said Comcast SVP D'Arcy Rudnay. "The 20 MHz of spectrum acquired in the wireless auction last year with our cable partners in SpectrumCo provides us with significant long-term flexibility and many strategic options. We will continue to explore how wireless can complement our services through various partnerships and consumer trials."

For more on the 700 MHz auction:
- read this article [4] from CNET
- read this press release [5] from Comcast
- keep up-to-date with the latest 700 Mhz Auction news here [6]