Amobee Selects Interep/Winstar Interactive to Sell Mobile Advertising Inventory

Amobee Media Systems, the world leader in advertising solutions for
mobile operators, announced today it has selected Winstar Interactive
Media, a division of Interep, as a partner through which advertisers can
effectively tap into the emerging opportunities in mobile advertising.
Winstar will become the representative of the sales channel for select
mobile advertising inventory managed by Amobee Media Systems.

“This is the first time we’re
selling advertising on mobile phones and we’re
eager to work with Amobee since its technology is the only one capable
of inserting advertising impressions in all forms of content: WAP
Browsing, Video & Music, SMS, MMS, and Games. We are excited to
introduce our customers to this new medium,”
said Adam Guild, President and Chief Executive Officer of Winstar
Interactive. “Our partnership with Amobee will
enable advertisers to better understand mobile inventory and will
encourage brands and media buyers to take advantage of the opportunities
in mobile advertising.”

Winstar will sell mobile inventory and develop relationships with major
advertising agencies representing media buyers. With over six sales
offices nationwide, this partnership will provide Amobee with a sales
force covering the entire United States. Winstar will benefit from Amobee’s
existing relationships and expertise in the mobile advertising industry.

“There is a significant distinction between
ad-serving and ad-selling expertise. We believe our strategy of
partnering with a trusted name in advertising sales will be the most
effective way to reach major advertisers and will immediately eclipse
any homegrown ad sales for mobile in terms of reach,”
said Zohar Levkovitz, Chief Executive Officer of Amobee Media Systems.

Mobile advertising presents an unprecedented potential to increase reach
for advertisers. According to Pyramid Research, by 2010 1 billion new
mobile subscribers will join the current base of 2.8 billion. Further,
according to eMarketer, worldwide mobile brand advertising will rise to
$3.5 billion in 2011, up from just $123 million in 2006.

About Amobee Media Systems:

Amobee Media Systems has built and designed the first and only
telco-grade (technology purpose built to work seamlessly with carrier
technology infrastructure) ad-serving solution 100% dedicated to mobile
operators, allowing them to dynamically insert advertising impressions
in all forms of mobile communication and content: WAP Browsing, Video &
Music, SMS, MMS, and Games etc... Amobee’s
complete ad serving solution is designed to facilitate the launch of
advertising campaigns for brand building, direct response and lead
generation campaigns helping mobile operators and their subscribers to “get
more for less.”

Amobee’s media system is capable of
supporting everything from in-game and in-video to in-WAP and in-message
mobile impression insertions. The insertions occur with full user
consent and are made in a relevant, contextual and non-intrusive manner
thus increasing the media value while giving users control over the
engagement.

Headquartered in San Francisco, the company enjoys financial backing
from some of the biggest names in venture capital and two of the largest
mobile operators in the world: Accel Partners (www.accel.com [1]),
Sequoia Capital (www.sequoiacap.com [2]),
Globespan (www.globespancapital.com [3]),
Telefonica (www.telefonica.com [4])
and Vodafone (www.vodafone.com [5]).
In addition to its San Francisco headquarters, Amobee maintains a
commercial office in London with engineering in Herzliya, Israel.

About Winstar Interactive Media

Founded in 1996, Winstar Interactive Media specializes in site specific
representation & customized advertising packages. Exclusive online
properties represented include Zagat.com, FoxSearchlight.com,
Fodors.com, NASDAQ.com, & the Associated Press Network. For more
information, please visit http://www.winstarinteractive.com [6].