Limbo Reports 78 Million U.S. SMS Users Recall Mobile Advertising in Fourth Quarter 2007

Limbo, the world's largest mobile entertainment community, today
announced that 78 million U.S. consumers saw or heard advertising on
their mobile phones in the last quarter of 2007. The results were
published in Limbo's Mobile Advertising Report, a new tool to help
marketers and their agencies understand the fast-changing mobile
advertising medium, produced in conjunction with GFK/NOP Research.

"The exciting news for marketers is that mobile advertising
penetration is both broad - hitting one in three mobile phone users,
and deep - with high recall statistics, especially among text messaging
users and the ever-elusive 'Millennials' demographic," said Rob Lawson,
President and co-founder of Limbo. "There is a clear disparity between
the high reach of mobile media and the low percentage of marketing
budget currently spent on the medium, which creates an obvious
opportunity for savvy media buyers."

In addition to the mass adoption of SMS (56% of mobile users) and
the broad recall of SMS advertising, this first-ever Mobile Advertising
Report highlights the brands and sectors that consumers remember seeing
advertised in the mobile channel: -0- Mobile carriers (notably Verizon
and AT&T) Handset manufactures (Motorola, Blackberry) Entertainment
brands (BET, Fox, MTV, various movies, music artists) CPG (Coke, Pepsi)
Sports brands (NFL, Nike) Mobile services (Limbo, ringtones)
Electronics (HP, Yahoo, SBC) Automotive (Chevrolet) QSR (McDonalds)

To have a mobile advertising campaign measured in a future edition, email details to measureme@limbo.com [1].

To receive a copy of the full report as well as future editions, send your request to mar@limbo.com [2].
Limbo's Mobile Advertising Report will be produced quarterly and
distributed free to marketers. The Q4 2007 report is based on a survey
of 1,000 representative American adults interviewed by telephone.

About Limbo

Limbo is the world's largest mobile entertainment community. The
company leverages its patent-pending platform - which includes SMS,
mobile web, mobile video, web, and email - to seamlessly integrate
brands throughout unique games, content and community. The Limbo
platform delivers over 50 branded interactions per consumer as well as
provides unparalleled increases in purchase intent. The award-winning,
privately held company, headquartered in Burlingame, Calif., and is
backed by three of the world's top venture capital funds: Azure Capital
Partners (www.azurecap.com), Draper Fisher Jurvetson (www.dfj.com), and
New Enterprises Associates (www.nea.com).