Apple Premieres iTunes Movie Rentals With All Major Film Studios

Apple® today announced iTunes® Movie Rentals featuring movies from
all the major movie studios including 20th Century Fox, The Walt Disney
Studios, Warner Bros., Paramount, Universal Studios Home Entertainment,
Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and
New Line Cinema. Users can rent movies for as low as $2.99 and watch
them on their Macs or PCs, all current generation iPods*, iPhoneâ„¢ and
Apple TV®. iTunes Movie Rentals launches today and will offer over
1,000 titles by the end of February, including over 100 titles in
stunning high definition video with 5.1 Dolby Digital surround sound
which users can rent directly from their widescreen TV using Apple TV.
iTunes Movie Rentals are priced at $2.99 for library titles and $3.99
for new releases, and high definition versions are just one dollar more
with library titles at $3.99 and new releases at $4.99.

“iTunes Movie Rentals instantly brings great movies from all the
major studios directly to your iPod, iPhone, TV or computer—without
having to drive to the video store or wait for DVDs to arrive in the
mail,” said Steve Jobs, Apple’s CEO. “Movie lovers can now discover and
enjoy movies as simply and easily as music lovers discover and enjoy
music today on iTunes.”

“Apple has created an incredibly easy and innovative way to rent and
enjoy movies,” said Jim Gianopulos, chairman and chief executive
officer of Fox Filmed Entertainment. “Millions of movie lovers will be
able to watch wonderful movies from Fox and the other major studios
whenever and wherever they want, be it on their computer, TV, iPod or
iPhone.”

iTunes Movie Rentals feature iTunes’ legendary ease of use, which
makes discovering and enjoying movie rentals as simple and easy as
buying music on iTunes has always been. Once a movie is rented, it
starts downloading from the iTunes Store directly to iTunes or Apple
TV, and users with a fast Internet connection can start viewing the
movie in seconds. Customers have up to 30 days to start watching it,
and once a movie has been started customers have 24 hours to finish
it—or watch it multiple times.

The all new Apple TV software delivers an entirely new user
experience centered around iTunes Movie Rentals, allowing movie fans to
rent and watch movies right from their widescreen TV, with no computer
required. Users can also view photos from their computers, Flickr and
.Mac Web Galleries on their widescreen TV as slideshows or screen
savers, and anytime photos are updated on Flickr or .Mac they are
automatically updated on Apple TV. Apple TV users can now browse and
enjoy the iTunes Store podcast directory of over 125,000 video and
audio podcasts, view over 50 million originally created videos from
YouTube, or choose from a selection of six million songs, over 600 TV
shows and 10,000 music videos to purchase directly from their Apple TV.
Purchases downloaded to Apple TV are automatically synced back to
iTunes on the user’s computer for enjoyment on their computer, iPod® or
iPhone.

Apple TV easily connects to a broad range of widescreen TVs and home
theater systems and comes standard with HDMI, component video, analog
and optical audio ports. Using high-speed AirPort® 802.11 wireless
networking, Apple TV now automatically plays all of your iTunes content
without setup or management**.

Pricing & Availability

Movie rentals from the iTunes Store for Mac® or Windows require iTunes 7.6, available as a free download immediately from www.itunes.com [1].
iTunes Movie Rentals require a valid credit card with a billing address
in the country of purchase. iTunes Movie Rentals are available in the
US only and are $2.99 (US) for library titles and $3.99 (US) for new
releases, and high definition versions are priced just one dollar more
with library titles at $3.99 (US) and new releases at $4.99 (US).

The new Apple TV software will be available as a free automatic
download to all Apple TV customers later this month. Apple TV, which
includes the Apple Remote, is available from the Apple Store® (www.apple.com [2]),
Apple’s retail stores and Apple Authorized Resellers for a suggested
retail price $229 (US) for the 40GB model, and for $329 for the 160GB
model. Apple TV requires an 802.11g/n wireless network or 10/100 Base-T
Ethernet networking, a broadband Internet connection and a high
definition widescreen TV. iPod games will not play on Apple TV.

*Movie rentals work on iPod classic, iPod nano with video and iPod touch.
**Compatible
with 802.11b/g/n. Based on an IEEE 802.11n draft specification.
Wireless video streaming requires an 802.11g/n network.

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Apple ignited the personal computer revolution in
the 1970s with the Apple II and reinvented the personal computer in the
1980s with the Macintosh. Today, Apple continues to lead the industry
in innovation with its award-winning computers, OS X operating system
and iLife and professional applications. Apple is also spearheading the
digital media revolution with its iPod portable music and video players
and iTunes online store, and has entered the mobile phone market with
its revolutionary iPhone.