LOS ANGELES & NEW YORK--(BUSINESS WIRE)--VOGUE magazine is teaming up with JuiceCaster, the award-winning pioneer in mobile social networking, to deliver SHOPVOGUE.TV on-demand mobile videos with JuiceCaster’s Mobile Video Search (MVS) technology. MVS is the industry’s first search service for instantly accessing and viewing video content on wireless devices.
Now, anyone with a video-capable cell phone can immediately access SHOPVOGUE.TV’s mobile video content by texting the keyword ‘SVTV’ to ‘84462’. The MVS tool then sends a reply with a link to a library of entertaining programs including ‘60 Seconds to Chic’, ‘Behind the Lens’ and ‘Trend Watch’. Individuals can also comment on, rate and share videos right from their mobile devices.
SHOPVOGUE.TV is a broadband entertainment network that allows consumers to shop the advertising pages of VOGUE and watch original video programming developed with the magazine’s advertisers. Users are able to browse and buy products featured in the advertising pages of VOGUE and in episodes of original programming.
“VOGUE has long been the leader in bringing fashion to its audiences in innovative ways, and its visionary approach now extends to instant mobile video distribution using our Mobile Video Search technology,†said Nick Desai, CEO of Juice Wireless. “We look forward to continuing our successful partnership with this true media industry pioneer to expand the brand’s reach and its content to mobile viewers and JuiceCaster members worldwide.â€ÂÂ
MVS works on over 95% of video-capable phones, ranging from high-end devices such as the iPhone, BlackBerry, Treo and Windows Mobile devices to mass market phones such as the Motorola Razr family of handsets.
MVS is an additional layer of access and value, available to JuiceCaster’s core mobile social network. JuiceCaster offers free and paid versions of its award-winning service. In addition to enabling users to communicate with each other effortlessly, regardless of their location, it also forms a connector between mobile devices and social networks, such as MySpace and Facebook. Immediately after a consumer posts a video from a phone using JuiceCaster, viewers can see the content and comments across multiple social networking sites, as well as on mobile phones powered by any wireless operator.
JuiceCaster offers a free WAP version, which is available by sending the word ‘join’ in an SMS to ‘84462’. In addition, the subscription-based, downloadable BREW and JAVA versions of the solution are available on select local and international wireless operators.
About JuiceCaster
JuiceCaster is made by Juice Wireless, Inc. Founded in 2004 as a mobile marketing company, Juice delivered award-winning mobile marketing solutions to brands ranging from Conde Nast from AOL to Sony to Gillette. JuiceCaster – the creation of Juice co-founders Dan Paik and Nick Desai – was first launched in Sept. 2006. Today, JuiceCaster is offered on-deck on Cricket Wireless, Alltel, US Cellular and T-Mobile. Juice is based in Los Angeles, CA and has 35 full-time employees. Investors include Qualcomm, Citizen’s Communications and 21 Ventures. In December 2007, Juice Wireless closed its Series C funding round of $6M and won the coveted Industry Achievement Award for Most Innovative Consumer Entertainment Service from the Mobility World Congress.