With Super Bowl XLII mere days away, national attention has turned
to Arizona - host of this year's big game. As a result, a number of
exclusive benefits are available to Sprint (NYSE:S) customers whether
attending the game in Phoenix or watching from home throughout the
country. For all Sprint event schedules and more information visit
www.sprint.com/superbowl.
Super Bowl XLII from Sprint
Sprint's Super Bowl content is now available in a centralized Web
page, "Super Bowl XLII," formatted especially for wireless handsets.
To access the Web page, text "SBXLII" to 7777* using Sprint or Nextel
service. On the site, customers will find links to useful and
entertaining Super Bowl material:
- Super Bowl XLII Mobile Website, includes information on Super
Bowl events and attractions, a "Top 10" list of things to do
in Arizona, and in-depth game analysis and opinion. The site
will also provide access to concert information, ringers and
screen savers, and a variety of video segments from the
hottest events throughout Super Bowl week.
- NFL Mobile, the premier wireless NFL product available only to
Sprint customers, will also be updated with Super Bowl
XLII-specific news and information, Super Bowl archive video
highlights, a daily blog from NFL Network's Adam Schefter
offering insights and commentary, and more. NFL Mobile,
another exclusive benefit available only to Sprint customers,
includes a live, uninterrupted stream of NFL Network which
will televise every official Super Bowl XLII press conference
as they unfold along with player and coach interviews and the
latest news and analysis. Unlimited access to NFL Mobile is
available at no additional cost to data plan subscribers by
texting "NFL" to 7777*.
- Beginning Jan. 29, Sprint Exclusive Entertainment (SEE), the
industry's only made-for-mobile news and information video
network, will broadcast numerous Super Bowl-specific shows
from the greater Phoenix area. Sports and entertainment shows
will feature interviews with current and legendary coaches and
players, daily coverage of the hottest entertainment and
events, celebrity interviews, Super Bowl team news, and more.
Sports personalities such as Marshall Faulk, Drew Rosenhaus
and Tom Waddle will offer insights throughout the week, while
Jenn Sterger and Rachel Perry will cover the party, fashion
and music scenes. SEE, available at no additional charge to
Sprint data plan subscribers, is accessible via NFL Mobile and
on Channel 35 on Sprint TV. Customers can also ask questions
in the "Super Bowl Q&A" section of the Super Bowl Mobile site
by sending a text message to "5678" and SEE commentators will
respond to up to 10 questions a day with answers on "NFL
Mailbag."
- Sprint also powered up its Arizona wireless and wireline
networks permanently to the tune of more than $28 million,
providing a wide variety of venues with high-speed
communications services to accommodate the increased amount of
voice and data traffic.
Exclusive Access to Super Bowl Events
Sprint customers in and around Phoenix will be able to meet NFL
stars, enjoy preferred seating and unprecedented access to several
events during Super Bowl week - and in some cases their only price of
admission is to display a Sprint or Nextel handset.
- Sprint Phone-a-Friend @ NFL PLAYERS LIVE!: taking place at the
NFL Experience main stage over three days (Jan. 31 and Feb. 1
from 4-6 p.m., and Feb. 2 from Noon-6 p.m.) this event gives
fans the opportunity to have a current NFL player speak with a
friend or family member, live, via Sprint wireless service.
Throughout the event, Sprint customers will offer "SprintSpeed
Lines" to allow customers with a Sprint or Nextel phone to
move more quickly through the lines.
- SBXLII NFL Media Center Tours: closed to the public, Sprint
has access to offer 25 loyal customers per day, Jan. 29-31, a
behind-the-scenes tour of the official SBXLII media center.
The tour gives a select few unprecedented access to the
activities taking place at the Phoenix Convention Center with
the thousands of media working the Big Game.
- NFLX After Dark: taking place at the NFL Experience (Jan. 31
from 9 p.m.-Midnight), Sprint will offer 200 of its customers
exclusive access to a Sprint-customer-only VIP area featuring
a player appearance, and complimentary food and beverage
service.
- Sprint Super Bowl Player's Forum: taking place at Westgate
Fountain Square (Feb. 1 from 6:30-8:30 p.m.) and exclusively
available to Sprint customers, up to 300 will hear directly
from NFL legends John Elway and Emmitt Smith about their Super
Bowl successes in this town-hall style event hosted by NFL
Network's Fran Charles.
NFL players will appear at a number of Sprint Stores during
Super Bowl week:
Date & Time Player Sprint Store Address
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Jan. 31, 6-7:30 p.m. Doug Flutie 12837 N. Tatum Blvd., Phoenix, AZ
85032
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Feb. 1, 6:30-8 p.m. Carson Palmer Arrowhead Towne Center, 7700 W.
Arrowhead Towne Center,
Glendale, AZ 85308
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Feb. 2, 1:30-3 p.m. Reggie Wayne & 9897 W. McDowell, Building E,
Bob Sanders Suite 520, Tolleson, AZ 85037
----------------------------------------------------------------------
- Super Bowl XLII ticket giveaways will be held at each of the
player appearances listed above with a pair of tickets given
at each appearance, and via the SprintSpeed Super Fan
Sweepstakes. To participate in the SprintSpeed Super Fan
Sweepstakes, fans can pick up a "Super Fan" entry card at any
Arizona Sprint retail store or Westcor Shopping Center Guest
Services location, or can learn more by visiting
www.sprint.com/superfan. A pair of tickets will be given away
each week through Jan. 31.
- The Sprint NFL Access Tour arrives on Jan. 28 at the FBR Open
golf tournament in Scottsdale and will be open through Feb. 3.
Here, visitors will interact with a wireless multimedia NFL
experience only Sprint can provide. In addition, the Sprint
NFL Access Tour includes a "Broadcaster Challenge," at which
fans can test their commentating skills. A $200 NFL Shop gift
card will be given away to the winner of the contest each day.
*Available on select phones. Normal text message and wireless data
rates apply.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and
wireline communications services bringing the freedom of mobility to
consumers, businesses and government users. Sprint Nextel is widely
recognized for developing, engineering and deploying innovative
technologies, including two robust wireless networks serving
approximately 54 million customers at the end of 2007;
industry-leading mobile data services; instant national and
international walkie-talkie capabilities; and a global Tier 1 Internet
backbone. For more information, visit www.sprint.com.
