Unicast, a division of Enliven Marketing Technologies
Corporation (Nasdaq: ENLV), today announced that AdMob, the world's largest
mobile advertising marketplace, has partnered with Unicast to power mobile web
pages through the Unicast Rich Media Mobile platform for its advertising
customers.
Unicast and AdMob have collaborated on more than 10 rich media mobile ad
campaigns to date, creating successful executions for major brands including Land
Rover, SCJohnson, Adidas and more. These mobile marketing campaigns include
rich multi-page mobile web sites featuring data capture, video streaming,
interactive store locators and wallpaper and ring tone download capabilities.
Unicast's business intelligence reporting tracks user interactions on the
mobile sites, in order to provide marketers with deeper insight into user
behavior and brand engagement.
An example of one of the Adidas mobile web sites can be viewed here:
http://mobile.unicast.com/adidas/index2.php
Unicast's Rich Media Mobile technology is a hosted delivery and tracking
solution for optimized rich mobile web page content. This solution helps
advertisers to provide a richer experience for audiences that are both media
and mobile savvy. The Unicast platform provides the tools for advertisers and
agencies to quickly and efficiently create, deliver, and measure the
effectiveness of rich media mobile ad campaigns. These campaigns can be tracked
with real-time reporting, and the metrics can be tied to the reporting
interface for rich media online and in-game ad performance metrics. This
provides a true cross-platform solution for the efficient management of mobile
marketing campaigns.
One of the key features of Unicast's Rich Media Mobile technology is the
ability to dynamically detect the type of media a user's mobile phone can play,
and then offer the advertiser's content in the appropriate format. This
provides seamless integration for marketers and an enhanced experience for end
users. Currently, Unicast Rich Media Mobile is compatible with many devices
across the major US
wireless carriers, including AT&T, Sprint, T-Mobile, and Verizon.
"We have extended our technology into the mobile marketing arena at a
key inflection point, just as mobile marketing is emerging as a vital element
of a fully integrated digital media strategy," said Jason McKay, President
of Unicast. "We continue to invest in the development of our digital
marketing technologies to deliver best in class rich media products to address
the critical growth areas of the marketplace. We are excited to partner with
AdMob, as they are truly an industry leader and a pioneer in the emerging
market for the delivery of mobile solutions for advertisers and agencies."
"AdMob's clients leverage mobile marketing to reach
their customers in a highly personal and interactive way," said Tony
Nethercutt, AdMob Vice President of sales. "We have partnered with Unicast
in response to the significant demand for rich mobile websites to support
mobile advertising campaigns, and believe that Unicast's robust platform will
make it easier for advertisers to deliver this rich experience."
ABOUT ENLIVEN MARKETING TECHNOLOGIES
Enliven Marketing Technologies Corporation (formerly Viewpoint Corporation)
is a leading Internet Marketing Technology Company, offering Internet marketing
and online advertising solutions through a powerful combination of proprietary
visualization technology, and a Premium Rich Media advertising platform for the
creation, delivery and reporting of PRM. Enliven's family of brands include
Unicast, the Internet Marketing and Advertising Technology Group, and
Springbox, the Creative Digital Marketing Solutions Group. The company's
technology and online advertising solutions are leveraged by some of the
world's most esteemed brands, including AOL, GE, Sony, and Toyota.
More information can be found at www.enliven.com. The company has approximately
140 employees with offices in New York, NY,
Los Angeles, CA,
Austin, TX
and London, England.
FORWARD LOOKING STATEMENTS
This press release contains "forward-looking" statements as that
term is defined in the Private Securities Litigation Reform Act of 1995 and
similar expressions that reflect Enliven's current expectations about its
future performance. These statements and expressions are subject to risks,
uncertainties and other factors that could cause Enliven's actual performance
to differ materially from those expressed in, or implied by, these statements
and expressions. Such risks, uncertainties and factors include those described
in Enliven's filings and reports on file with the Securities and Exchange
Commission.
Copyright (C) 2008 Enliven Marketing Technologies Corporation. All Rights
Reserved. Enliven, Viewpoint, Unicast, and Springbox are trademarks or
registered trademarks of Enliven Marketing Technologies Corporation