Handango, the world's leading provider of
smartphone content, today released the 2007 Year-end Handango
Yardstick, a global trend report about the smartphone content industry.
For the first time in Yardstick history, Entertainment content was the
leading sales category, moving from third place in 2006, signaling a
consumer shift in using smartphones not just for business and
productivity-related activities. Also, the report shows smartphones
created and marketed to consumers to use for work and play were among
the leading devices for content downloads in 2007.
The Handango Yardstick consolidates and reports on key smartphone
market data based on content purchases on a quarterly and annual basis
from across the Handango distribution network -- Handango.com, partner
storefronts including carriers, OEMs and operating system partners, as
well as individual application developers' websites that are powered by
the Handango Commerce Engine. Market data in the report includes sales
by content category; sales by device; top searches; the number of new
software providers and applications added to the Handango library, and
best-selling applications for each of the five major smartphone
operating systems: BlackBerry(TM), Palm OS(R), Symbian OS(R), Windows
Mobile(R) Standard (formerly Smartphone) and Windows Mobile(R)
Professional (formerly Pocket PC).
2007 IN REVIEW:
Smartphones now used for both work and play
In 2007, Entertainment content was the top-selling category with 17
percent of total sales. Business & Professional content dropped
from first place at 18 percent in 2006, to second place at 16 percent
of total sales in 2007, suggesting that smartphone owners are using
their devices for work and play. Other leading categories in 2007 were
Productivity applications, such as address book and calendar, and
Games, at third and fourth place, respectively.
BlackBerry mobile applications experienced triple-digit growth
More than 11,000 new mobile applications for the BlackBerry were
added to the Handango network. In fact, the BlackBerry collection of
applications grew at the largest rate, with 135% more applications
added in 2007 than in 2006.
Devices catering to more mainstream consumers topped the list for mobile applications
The Blackberry Pearl and Motorola Q, smartphones targeted to
consumers for both work and play, were among the top devices for
content downloads in 2007, both by revenue and number of units sold.
Go to http://corp.handango.com [1] and click on Yardstick under the Press Room to download a copy of the 2007 Year-end Handango Yardstick.
PLATFORM OVERVIEW
In addition to the all-platform annual Handango Yardstick report,
specific information is also available for each of the main smartphone
operating systems: BlackBerry(TM), Palm OS(R), Symbian OS(R), Windows
Mobile(R) Standard (formerly Smartphone) and Windows Mobile(R)
Professional (formerly Pocket PC).
BlackBerry
Handango reported a stellar year for BlackBerry, with a 135% year
over year increase in the number of new mobile content titles added to
the Handango catalog. This operating system continues to be popular
with consumers interested in Business & Professional applications,
as sales in that category topped 31 percent in 2007, while
Entertainment content came in second at 23 percent. Despite the fact
that Business & Professional applications ranked highest in overall
sales, the top 10 applications sold for BlackBerry in 2007 included
Games, such as Sudoku and poker; Communications software, such as
ringtones and instant messenger; and travel applications. The
BlackBerry Pearl was the most popular device for mobile content in
2007, both in terms of revenue and units sold.
The top 10 best-selling applications for BlackBerry in 2007 were:
1. Ringtone Megaplex (ringtone library)
2. Sudoku (puzzle game)
3. Colour Your Trackball (trackball customizer)
4. IM+ (instant messenger)
5. Ascendo DataVault (password manager)
6. WorldMate Live Gold Membership (travel assistant)
7. Aces Texas Hold'Em - No Limit (poker game)
8. IM+ for Skype (instant messenger)
9. SplashID for BlackBerry (information security)
10. Crackberry Ringtones Deluxe (ringtone library)
Windows Mobile Standard
Windows Mobile Standard users focused on play in 2007, as
Entertainment applications topped the sales chart at 36 percent, and
streaming media applications appeared in the top 10 best-sellers list.
Business & Professional applications landed in distant second place
at 12 percent. More applications -- over 1,600 -- were added to the
Windows Mobile Standard catalog in 2007 than in 2006.
The top 10 best-selling applications for Windows Mobile Standard in 2007 were:
1. Ringtone Megaplex (ringtone library)
2. SBSH Facade (home screen plug-in)
3. MobiTV (streaming television)
4. HandiTV (streaming television)
5. Fizz Weather (weather monitor)
6. SmartphoneNotes (note manager)
7. Agendus Standard Edition (calendar manager)
8. Agenda One (calendar manager)
9. PocketStreamer (streaming media)
10. IM+ (instant messenger)
Palm OS
Although Palm released few devices in 2007, this operating system
continued to show loyal demand for content throughout the year. The
Palm Treo 650 remains one of the top devices for applications available
from Handango.
The top 10 best-selling applications for Palm OS in 2007 were:
1. PocketMirror Standard Edition (Outlook synchronization)
2. Agendus Professional Edition (personal information manager)
3. SplashID (information security)
4. Ringo Pro (ringtone player)
5. Agendus Premier Edition (Outlook synchronization)
6. Snap (data entry tool)
7. Agendus Desktop Edition (Outlook synchronization)
8. Diet & Exercise Assistant (fitness assistant)
9. PocketMirror Standard Upgrade (Outlook synchronization)
10. SplashWallet Suite (personal identification manager)
Windows Mobile Professional
The PPC 6700, which launched in 2005, topped the list of Windows
Mobile Professional devices, demonstrating that older devices have
remained popular with consumers downloading smartphone applications.
Business & Professional applications remained the number one
category in terms of sales for this operating system at 19 percent in
2007, with Entertainment applications coming in second at 15 percent.
The top 10 best-selling applications for Pocket PC in 2007 were:
1. Spb Pocket Plus (today screen plug-in)
2. Spb Mobile Shell (today screen plug-in)
3. Pocket Informant 8 (today screen plug-in)
4. MobiTV (streaming television)
5. Spb Backup (file backup)
6. Microsoft Voice Command (voice control)
7. Spb Diary (today screen plug-in)
8. Spb Time (clock)
9. Spb Phone Suite (phone features)
10. Spb Brain Evolution (brain trainer)
Symbian OS
Users of the Symbian platform focused on Productivity and Utilities
applications, coming in first and second place, respectively, in sales
in 2007. The top 10 list included Productivity applications such as a
time manager, as well as applications from other categories, including
a music player, weather monitor and travel assistant. The top device
for Symbian OS is the Nokia N95, which launched in 2007 and entered the
top 10 device list for the first time.
The top 10 best-selling Symbian OS applications in 2007 include:
1. SBSH Papyrus (time manager)
2. Handy Calendar for S60 (calendar manager)
3. LCG Jukebox (music player)
4. ProfiMail (email viewer)
5. Quickoffice Premier (document manager)
6. Handy Weather for S60 (weather monitor)
7. Advanced Call Manager (call manager)
8. WorldMate Professional (travel assistant)
9. Ultimate Voice Recorder (voice recorder)
10. IM+ (instant messenger)
About Handango
Handango is the leading provider of smartphone content globally.
Leveraging its network of more than 16,000 content partners and its
vast distribution network, Handango seamlessly delivers the smartphone
marketplace to millions of consumers on the Web and from the device.
Handango's market-leading content delivery platform, Handango AMPP, is
the platform of choice for numerous mobile industry leaders including
Microsoft, HP, Verizon Wireless, T-Mobile, AT&T and AOL. By
delivering intuitive and compelling consumer experiences, Handango has
become the trusted source for millions of smartphone users around the
world. For more information, visit http://corp.handango.com [1].
Handango is a registered trademark of Handango, Inc. All other
trademarks and registered trademarks are the property of their
respective owners.
Website: http://www.handango.com/ [2]
Links:
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