Local Solutions Network Chooses Ringleader to Serve Ads To Millions of Users on the Nation's Largest Mobile Network of Local Med

Ringleader Digital [1], the
only third party ad serving network for mobile devices, today announced
that Local Solutions Network (LSN)
Inc. [2] has selected Ringleader Digital to help deliver ads on its Local
Wireless [3]^{® [3]}
network. Local Wireless is the nation's largest mobile network of local
media content. Its addition to Ringleader’s
third-party ad network makes an additional 50+ million impressions per
month available to premium brands seeking mobile advertising.

Users on LSN’s Local
Wireless [3]^{® [3]}
network can access news, streaming video, weather, finance, sports and
more from more than 140 local affiliates by accessing www.localwireless.com [4]
through their mobile devices.

“With Ringleader Digital’s
ability to integrate with existing online ad campaigns, rolling out
multi-channel campaigns locally through mobile advertising is now a
one-step process for advertisers,” said Bob
Walczak, CEO of Ringleader. “And, through our
relationship with LSN, our ad network now includes access to the most
watched media in local markets nationwide. Our rapidly growing list of
premium brands can finally leverage some of the most desirable ad
inventory in local advertising.”

“We look forward to being a part of
Ringleader Digital’s next generation
advertising network and to benefiting from a third-party ad serving
model that will help mobile advertising finally take off,”
said Lee Durham, CEO of LSN. “During our
thorough search for a mobile ad network, we looked at numerous vendors.
Only Ringleader was able to provide a timely solution that made mobile
ad serving simple and effective. Ringleader provides us with full
end-to-end control and insight into all of our mobile advertising
campaigns.”

Ringleader is witnessing a growing demand for larger and more expansive
campaigns across multiple platforms as brand managers become more aware
of the lucrative mobile Web experience. The company’s
technical capability to break through common mobile ad barriers has
already won the attention of major brands such as Best Western and
Absolut.

“In 2005, the typical mobile purchase was
only $5,000 to $10,000 per campaign,” said
Mark Pearlstein, Vice President of Business Development at Ringleader. “However,
as of last year, it increased from $50,000 to $100,000. Now in 2008, we
are seeing mobile click-through rates at two to three percent, and
advertisers are taking notice with campaign proposals in the seven
figures.”

Ringleader’s next generation mobile
advertising network works with publishers, carriers and advertising
agencies to extend the online advertising experience to mobile.
Ringleader has created a device-agnostic network that is the only
third-party mobile advertising service to specifically deliver ads by
device functionality. This means that Ringleader can seamlessly deliver
ads on any available mobile network and distribute ads that work best
with an end-user’s device.

About LSN

LSN works with leading television stations and broadcast groups to
deliver local content to mobile users across all U.S. wireless carriers.
LSN has the nation's largest network of local media news content in both
English and Spanish - currently offering news, weather, sports and more
in over 140 local market affiliates across the country. For more
information please visit http://www.lsnmobile.com/ [2].

About Ringleader Digital

As the next-generation mobile advertising network, Ringleader Digital
brings the online advertising experience to mobile—fulfilling
the potential and promise of the mobile Web. Ringleader’s
device-agnostic network is the only third-party mobile ad service, and
is the first to specifically target ads by device functionality.
Ringleader simplifies advertising transactions and delivery by providing
brands and publishers the ability to seamlessly and simultaneously
distribute ad campaigns across any mobile digital platform. With this
unprecedented control, publishers maximize the revenue potential for ad
campaigns while brands and advertisers can finally track and audit every
element of a campaign’s effectiveness.
Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com [1].