The ever-growing world of mobile music just got bigger. AT&T
Inc. announced today the immediate availability of two new music
applications -- mSpot's Make-UR-Tones and Remix -- and plans to
significantly expand offerings for Napster Mobile(TM) over-the-air
downloads. Make-UR-Tones allows customers to customize ringtones by
using their mobile phone, and the Remix application gives customers
access to their PC-based music collections directly from their phone.
The result for mobile music lovers is more freedom to listen to the
songs they want, when they want, on their AT&T mobile phone.
"Music is one of the most personal forms of self-expression," said
Mark Collins, vice president of Consumer Data for AT&T's wireless
unit. "We want to empower our customers to use music however they wish
on their mobile phones. We're constantly looking for new opportunities
to meet the wireless needs and wants of our customers. We are pleased
to offer our customers more choices and flexibility in how they
experience music on the go."
mSpot Make-UR-Tones
With today's launch of mSpot Make-UR-Tones, AT&T -- the
exclusive provider of the application -- becomes the first national
carrier to allow customers to easily use their wireless phone to create
a ringtone from their favorite part of a song. The Make-UR-Tones
application is designed to give users the flexibility to customize a
one- to 30-second ringtone from a full song. AT&T's Make-UR-Tones
subscribers can enjoy exclusive access to more than 250,000 titles from
music labels EMI Music, Universal Music Group, Warner Music Group,
INgrooves and IRIS.
"We are thrilled to work with AT&T to harness the power of the
mobile platform to further enrich the musical experience for
consumers," said Amanda Marks, executive vice president and general
manager of Digital, Universal Music Group Distribution. "Universal is
committed to embracing technologies that are transforming the media
landscape, and dynamic and compelling new personalization products,
such as those from AT&T, allow us to creatively empower fans while
respecting the rights of music creators."
"mSpot's collaboration with AT&T and music labels enable us to
offer AT&T mobile customers access to the largest ringtone catalog
in North America," said Daren Tsui, CEO of mSpot. "Make-UR-Tones and
other mSpot services bring personalized, seamless music experiences to
the mobile phone."
To use the application, AT&T customers simply download mSpot's
Make-UR-Tones from the AT&T MEdia Mall on their mobile phone, use
the advanced search engine to select a song and then cut the part of
the song they want to customize as their ringtone, up to 30 seconds, by
using the application's easy-to-use waveform editor. Make-UR-Tones lets
users listen to the song while it's being edited and preview the
ringtone before downloading a copy to their phones.
The mSpot Make-UR-Tones is available for a monthly subscription of
$6.99 for three ringtones. Additional customized ringtones can be
purchased on an a la carte basis for $2.99. Make-UR-Tones is currently
available for download on the Samsung SYNC, Samsung A737, Samsung A747
and the Motorola V3xx and will expand to additional phones in the near
future.
mSpot Remix
AT&T is now offering a music-on-demand application for
customers who want the ability to access and enjoy their PC-based music
libraries from their mobile phone. Available today, mSpot Remix is the
newest music application from AT&T Mobile Music and is available
from AT&T MEdia Mall.
The mSpot Remix mobile player connects with a PC over the AT&T
network, providing access to stored songs and playlists. When a
customer hits Play from the mSpot Remix mobile player, Remix
immediately starts playing the song from the PC while downloading the
entire track in the background. Remix then saves the song to the
phone's memory card, so the customer has access to the song even when
not connected to the network.
The mSpot Remix service is available for a monthly subscription of
$9.99, which allows users to download 75 songs a month. AT&T also
will offer a Remix booster pack for $2.99, which provides an additional
10 songs. Remix is compatible with the Samsung SYNC, the Samsung A737
and the LG SHINE.
For more information on mSpot Make-UR-Tones or Remix, visit
http://www.att.com/mediamall. To see a demo of either application while
at CTIA Wireless 2008, visit the AT&T booth -- number 3428.
Napster Mobile Coming to More AT&T Phones
Beginning this summer, more AT&T customers will be able to
search a catalog of more than 5 million songs from their AT&T
wireless phone, preview 30-second samples before they buy and download
music directly to their phone while on the go, all with Napster Mobile.
AT&T first announced Napster Mobile in November of last year with
the launch of the SLM by Samsung. The company plans to expand the
industry's leading mobile music platform by making the service
available to more than 12 million customers, beginning this summer. In
addition to browsing and downloading music to their phone, AT&T
customers will receive a copy of each song downloaded online from
Napster(R).
"Napster and our mobile partner, Ericsson, are excited to expand
the Napster Mobile customer base with AT&T," said Brad Duea,
president of Napster. "We look forward to furthering our partnership
with AT&T and to bringing the best mobile music experience on the
market to millions of AT&T customers."
AT&T offers more choices for mobile music than any other U.S.
carrier and was the first carrier in the nation to provide the Napster
To Go subscription music service, as well as DRM-free instant track
deliveries to eMusic.
About AT&T
AT&T Inc. is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the
providers of AT&T services in the United States and around the
world. Among their offerings are the world's most advanced IP-based
business communications services and the nation's leading wireless,
high speed Internet access and voice services. In domestic markets,
AT&T is known for the directory publishing and advertising sales
leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and
the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration
strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and
services provided by AT&T subsidiaries and affiliates is available
at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved.
AT&T, the AT&T logo and all other marks contained herein are
trademarks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of their
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Note: This AT&T news release and other announcements are
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About Napster
Napster, the pioneer of digital music, offers the ultimate in
interactive music experiences, creating better ways to discover, share,
acquire and enjoy music -- anytime, anywhere. The company's offerings
include "Napster" (http://www.Napster.com) -- the most popular,
on-demand music subscription service in the world; "Freenapster"
(http://www.freenapster.com), a unique Web experience offering free,
on-demand music legally in the U.S.; and "Napster Mobile," one of the
industry's fastest growing mobile music platforms, providing the
premier mobile music experience for customers in ten global markets.
Headquartered in Los Angeles, Napster's services are available in
markets across North America, Europe and Japan.
About mSpot
mSpot is a mobile music company delivering content and technology
to two million consumers across North America. mSpot helps carriers,
handset manufacturers and media companies drive sustainable revenue and
customer loyalty through a range of innovative services. Consumers use
mSpot's applications to discover, manage, purchase and enjoy songs,
custom ringtones, live radio and videos from all major music labels and
other top brands including ABC, ClearChannel, Fox Sports, MarketWatch,
NPR and Disney. mSpot music services are live in the U.S. on Alltel,
Boost, Sprint and U.S. Cellular and in Canada on Bell Mobility and
TELUS. Founded in 2004 and headquartered in Palo Alto, California,
mSpot is on the Web at http://www.mspot.com.