CinemaNow and uVuMobile Launch First Service to Instantly Deliver Large Catalogue of Movies to Mobile Phone Users

CinemaNow (www.cinemanow.com [1]),
the digital entertainment innovator in delivering high-quality Hollywood
movies and TV shows across multiple platforms, and uVuMobileâ„¢,
(OTCBB:UVUM [2] - News [3]), a mobility software and services company that offers
content providers, carriers, and entertainment brands a full suite of
products to effectively deliver video and audio content to mobile
handsets, announced today that they have integrated their technologies
to offer a Wireless Application Protocol (WAP) service that allows
consumers to preview movie trailers and remotely download full-length
movies to compatible consumer electronic devices directly from mobile
phones.

“As Internet-enabled phones rise in
popularity, companies need to keep pace with innovation, offering
solutions which leverage that feature,” said
David Cook, president and COO of CinemaNow. “This
partnership with uVuMobile has helped CinemaNow pioneer another
first-to-market digital distribution method that we expect will make a
tremendous difference in the industry by giving customers access to
movies anytime, anywhere.”

Users with Internet access on their mobile phones have the option to
preview high-quality trailers prior to purchase from CinemaNow’s
comprehensive library of 10,000 movies, TV shows, and music videos. In
addition, they can go directly to http://mobile.cinemanow.com [4]
to purchase a full-length version of the movie right from the mobile
phone and download it to any of CinemaNow’s
Media Manager-enabled connected devices, including PCs, digital
television sets (DTV), portable media players (PMP), set-top boxes (STB)
and network attached storage (NAS) devices.

The CinemaNow WAP service is a combination of uVuMobile’s
Media Distribution Platform and CinemaNow’s
proprietary digital entertainment distribution technology. uVuMobile’s
Media Distribution Platform enables content owners to publish their
content to mobile users on any carrier network and to multiple types of
compatible devices. Leveraging CinemaNow’s
extensive catalog and its distribution technology, the resulting
combined solution offers benefits that will be felt across the digital
media landscape. For example, the CinemaNow WAP service enables online
retailers to expand their delivery options, providing a more complete
consumer experience.

“CinemaNow has always been at the leading
edge of entertainment distribution, and we are confident our partnership
will offer consumers a valuable new way to interact with their digital
entertainment,” said Scott Hughes, chief
technology officer of uVuMobile. “uVuMobile
excels in the portable video experience with our integrated mobile
solutions. Combining our solutions with premium rental video content
from CinemaNow creates an optimal ‘on-the-go’
service for consumers who are demanding a more flexible way to acquire
and manage their digital entertainment. This is another strong example
of how uVuMobile is helping set the pace for continued innovation and
mobile device optimization.”

About CinemaNow

CinemaNow, Inc. is an innovator in digital entertainment technology,
delivering high-quality Hollywood movies, TV shows and music videos to
users across multiple platforms. Founded in 1999, CinemaNow has
partnered with some of the biggest brands in consumer electronics and
digital entertainment including ARCHOS, EchoStar Communications,
Hewlett-Packard, Macrovision, Microsoft, Samsung, Sonic Solutions and
Technicolor to deliver thousands of video titles directly to consumers.
CinemaNow works with more than 250 licensors including 20^th
Century Fox, Disney, EMI, HDNet, IFC, Lionsgate, MGM, Miramax, NBC
Universal, Paramount Pictures, Sony, Sundance Channel, Vivendi
Entertainment and Warner Bros. For more information: www.cinemanow.com [1].

About uVuMobile

uVuMobile recognizes the ever-increasing demand for personalized,
interactive entertainment content anytime and anywhere on media-enabled
devices by offering a full suite of products that effectively deliver
video and audio content to mobile handsets. uVuMobile provides back-end
media hosting, application development, mobile marketing, messaging,
content aggregation, billing, advertising and other services directed
towards the mobile business-to-business market. These services are now
available to entertainment brands, carriers, developers, aggregators,
distribution partners and other players in the mobile value chain.
uVuMobile now offers ad supported and white label mobile video services.
For additional information, please visit www.uvumobile.com [5].