AP launches Mobile News Network

The Associated Press today debuted its Mobile News Network, a multimedia
news portal targeted at wireless users who want access anytime and
anywhere to international, national and local news content from the
cooperative and its members. The web application has been optimized for
use on iPhones and can be accessed directly at apnews.com or via iPhone
web application pages at www.iphone.com/webapps [1].

"We are excited to offer the first comprehensive mobile news web app and
to have been selected by Apple as a Staff Pick. With a new generation of
mobile devices on the market, like the iPhone, the time is right for AP
to introduce a product that brings together our members' local
news brands with AP's unrivaled coverage of international and national
events," said Jane Seagrave, AP's senior vice president
of global product development.

With more than 100 news publishers in the network at launch, covering 16
of the top 20 DMAs, the network provides the widest coverage available
of breaking news, sports, entertainment, and business developments for
consumers on the go.

"The mobile initiative with AP has the potential to create a single
access point for news on smart phone platforms," said Lincoln Millstein,
senior vice president and director of digital media for Hearst
Newspapers. "That's a big benefit for users, and a great opportunity for
providers of local news and advertising." Millstein was a member of an
advisory group of new media executives from AP members who assisted in
the planning for the cooperative project.

The new service, optimized for the iPhone, offers a full multimedia
experience, from photo galleries of sports events to spot video coverage
of the presidential campaign. The Mobile News Network provides a single
access point for both news and advertising, both national and local.
Users can select news from their hometown, business destination or
favorite cities, share stories, photos and video with friends and rate
the information they receive.

Future versions of The Mobile News Network will include additional
content from more newspapers and broadcasters and will be optimized for
additional next generation mobile phones.

The Mobile News Network is the first product released by AP's Digital
Cooperative, an initiative aimed at finding new digital outlets for the
news and information produced by AP members.

Access the newly launched mobile Web site for the Mobile News Network at
apnews.com.

About The AP

The Associated Press is the essential global news network, delivering
fast, unbiased news from every corner of the world to all media
platforms and formats. Founded in 1846, AP today is the largest and most
trusted source of independent news and information. On any given day,
more than half the world's population sees news from AP.

About the Mobile News Network

The Mobile News Network is a multimedia news portal providing anytime
access to international, national and local news content from an
unrivalled network of trusted sources. Powered by The Associated Press,
wireless users now have breaking news, sports, entertainment, politics,
business and wacky content in the palm of their hand. Additional
information on the Mobile News Network can be found at www.ap.org/mobilenews [2],
including our growing list of over 100 participating publishers.