Crush or Flush Launches on T-Mobile

Crush
or Flush [1] is live on T-Mobile's deck, rolling out to 28.7 million
subscribers. The T-Zones portal is featuring Crush or Flush in its WAP
directory as a key site for social networking and chat.

 

With a U.S. community of more than 1 million people, Crush
or Flush is the largest mobile community in terms of unique and validated
mobile registered users. The service is currently promoted on-deck with 90
percent of the major U.S. carriers (AT&T, Alltel, Boost, Cricket, SunCom,
T-Mobile, Virgin).

 

Most of the Crush or Flush community consists of
mobile-savvy 18-30 year olds. Through a new interactive polling feature called
Golden Ticket, a representative sample of 500 Crush or Flush
members in Indiana predict that Obama will win the Democratic candidate
nomination with a 53:47 percent margin this week. The Crush or Flush demographics
in Indiana
are 57% male, 43% female, and over 75% are between the ages of 18 and 30 years
old.

 

Crush
or Flush Usage Indicates Trends in Mobile Social Networking

With more than 1 million registered and validated members in the U.S., Crush or
Flush is one of the largest and fastest growing mobile social networking sites,
providing a window on the world of mobile social activities.

• Gender break down: 59% men and 41% women

 

• Adults only: 77% of the membership base is
  between 18-30 years old. 56% are 18-25 years old.

 

• Best-in-class for meeting new people: The
  service has made 1.1 million connections, also called
  mutual crushes, between members.  The average member has 20 friends
  on the site. The most popular lady on the site has 2,513 mutual crushes.

 

• Top 5 mobile states: The states with the most
  members on Crush or Flush are: California, Texas, New York,
  North Carolina and Florida.

 

• Self expression: Members can have up to eight
  tags to describe themselves. Popular tags include: 1 of a kind, movies, 0
  drama 0 games, hip hop, and 100% real.