CUPERTINO, California, June 4 /PRNewswire/ -- Mobixell Networks, a
leading provider of innovative mobile multimedia and advertising solutions,
has announced today that its latest platform offering with leading Swiss
mobile operator, Swisscom, has gone live. It will see Swisscom deliver the
highest quality live video and audio streaming possible with low bandwidth
conditions (GPRS) to its customers - in time for the anticipated surge in
demand around the UEFA EURO 2008(TM) and the Olympics. Using Mobixell's
Mobile Webcast(TM) solution, Swisscom can deliver real-time Mobile TV and
Video on Demand to ensure a sustained connection even when the network
reaches capacity or reception quality deteriorates.
Mobixell's Mobile Webcast solution performs real-time adaptation, so that
irrespective of the handset device being used or variable wireless network
conditions, the user experience is always optimised. In addition to providing
continuous streaming, despite network or reception limitations, it also has
the ability to reduce the stall duration when the user hands-off from a
high-bit rate connection (e.g. UMTS) to a low bit-rate (e.g. EDGE or GPRS)
connection. Mobile Webcast facilitates introducing new video services, from
Video on Demand and live channels through to Internet video, simply and at
optimal quality.
As well as enhancing the customer experience, Mobile Webcast also opens
up the opportunity for mobile advertising as ads and branding can be added to
the video streams. Recent research from Jupiter has estimated that mobile
internet advertising revenues in Europe will grow to EUR 1.3billion in 2012,
and mobile video is seen to be the second highest contributor to this.
Swisscom's spokesperson Christian Neuhaus said, "Major sporting events,
such as the UEFA EURO 2008(TM), typically require dealing with peaks of
cellular traffic as high volumes of people gather in one area, all using
their phones for a variety of different services. Swisscom recognises the
importance of providing its customers with the best service quality possible,
and by working with Mobixell, has ensured that this will remain the case
during June's European football tournament and the Olympics.
"In addition to the benefits continuous streaming offers Swisscom
customers, it also holds an excellent business case for Mobixell itself,"
Christian Neuhaus continued. "Statistically, when a user gets cut off while
using a mobile video service more than once or twice, they will not continue
to use it. Mobixell's continuous efforts will help provide our customers the
best Mobile TV experience possible."
Amir Aharoni, CEO of Mobixell stated, "We are delighted that an
innovative operator such as Swisscom, who is recognised as having extremely
high standards, particularly around the issue of quality, has selected
Mobixell to provide this continued streaming service to its customers. The
Mobixell scalable solution can easily support the required concurrent
sessions so we are confident that Swisscom's subscribers will be able to
enjoy the best experience of Mobile TV and Video on Demand at this year's
UEFA EURO 2008(TM)."
About Mobixell:
Mobixell Networks provides innovative multimedia and advertising
solutions to mobile operators and content providers. Mobixell's solutions
focus on enhancing the user experience to increase adoption, encourage
customer loyalty, and build on the operators' assets to introduce new revenue
streams. Mobixell provides tailored solutions for multimedia processing and
adaptation, and multi channel mobile advertising to over 250 mobile operators
and content players worldwide, including top-tier carriers in five
continents. Founded in 2000, Mobixell is a US Based company with additional
offices in the UK, Germany, China, and Israel.
For more information, visit the company's website at
http://www.mobixell.com [1]
About Swisscom
With a mobile market share of approx. 64%, Swisscom is the number one
company in the Swiss mobile communications sector. In the 2007 financial
year, former Swisscom Mobile generated sales of CHF 5.16 billion and now has
more than 5.1 million mobile customers. The company operates a nationwide GSM
network (900/1800 MHz) which has been upgraded by the use of EDGE to provide
a 99.8% coverage of the Swiss population. In addition, the Swisscom UMTS
network already covers around 90% of the populated area of Switzerland. The
company also offers Internet access via wireless LAN at more than 1000
hotspots. This unusual technology mix is the basis for a comprehensive mobile
broadband network and high-quality mobile communications services. Swisscom
has been offering UMTS-based services since November 2004, including live TV
and video telephony. It Mobile Unlimited PC card also offers an automatic,
seamless and fast way to make mobile connections to the Internet.
Incidentally, Swisscom's mobile subscribers are not only contactable anywhere
in Switzerland. They can also be contacted via some 400 mobile networks
throughout the world.
Links:
[1] http://www.mobixell.com/