Digby Launches Mobile Commerce Platform

AUSTIN, Texas--(BUSINESS WIRE [1])--Digby, a leading mobile commerce service provider, announced today the
availability of Powered by Digby, a mobile commerce software platform
that gives retailers the ability to deliver a superior mobile shopping
experience to their customers. Powered by Digby uses the same proven
infrastructure that powers the Digby Marketplace, an award-winning
consumer service that allows smartphone users to effortlessly buy
products from an array of leading merchants. Retailers utilizing Powered
by Digby will enable their customers to purchase products anytime,
anywhere, thus capturing additional sales and increasing customer
affinity.

Godiva Chocolatier and 1-800-FLOWERS.COM, INC. (NASDAQ:FLWS), recognized
national brands, have both signed contracts to launch branded mobile
storefronts using Powered by Digby. Godiva Mobile launched on April 30,
2008 and 1-800-FLOWERS.COM mobile storefront will launch later this
summer. These mobile storefronts utilize the retailer’s
brand identity and deliver a streamlined shopping and checkout process
to mobile users with smartphones. Powered by Digby also provides
mobile-browser access which allows the retailer to reach any customer
with access to the mobile internet. The combination of a rich
application for smartphone users with broader access for mobile-browsers
is unique to Powered by Digby and maximizes the return on the retailer’s
investments by delivering their mobile storefront to virtually all
connected handheld devices.

“1-800-FLOWERS.COM has always been an
innovator in making shopping easy – whether it
is online, via phone or now, on your mobile device,” said Jim McCann, CEO and founder for 1-800-FLOWERS.COM. “Our
1-800-FLOWERS.COM mobile store Powered by Digby continues this tradition
and provides our customers with new ways to purchase. The convenience of
shopping on your mobile phone will make gift giving simple and fun.”

"Powered by Digby is the first comprehensive mobile commerce platform
designed to enable a high quality mobile experience for retailers of all
sizes," said Dave Sikora, CEO of Digby. “Mobile
is emerging as a critical element of a successful multi-channel sales
strategy, and Powered by Digby allows retailers to easily integrate
mobility into their sales initiatives and deliver a transformative user
experience. Our ability to understand the needs of retailers comes from
our experience with the Digby Marketplace and truly sets Digby apart in
this rapidly emerging segment.”

Retailers using Powered by Digby gain access to mobile commerce
technology and expertise, as Digby creates, produces and manages the
branded mobile stores on-behalf of the retailer. The retailer investment
is minimal but they gain significant benefits, including:

• Incremental transaction opportunities: Customers take the store
  with them everywhere, enabling convenient impulse purchases anytime,
  anywhere.
• Widespread availability: A rich on-device application for
  BlackBerry, Windows Mobile, iPhone and Android plus access for all
  mobile-browsers maximizes retailer reach.
• Strengthened customer affinity: Offers and promotions via
  mobile delivery bring the retailer closer to customers and strengthen
  the brand.
• Channel innovation: Mobile is emerging as a legitimate fourth
  channel to complement physical stores, direct mail/catalog, and the
  web.
• Risk reduction: The award-winning technology has been developed
  and proven, and Digby handles production and operations while
  retailers drive mobile channel marketing.

"At Godiva Chocolatier, we created our private Godiva Mobile storefront
using Powered by Digby to give our customers a convenient and simple
shopping experience for ordering the perfect last minute gift of
chocolates, truffles and gift-baskets,” said
Kimberly Land, vice president of the Direct-to-Consumer division of
Godiva Chocolatier. “Powered by Digby made
the process of implementing Godiva Mobile virtually effortless.”

About Powered by Digby

Branded mobile stores consist of a device-resident application that
includes the retailer’s best selling products
and can integrate with other applications on a smartphone, including the
address book and mapping applications. The result is a transformative
user experience that allows consumers to purchase products by simply
scrolling and clicking.

The branded mobile stores include the following customer-inspired
features:

• Quick access to the retailer’s most popular
  products.
• The ability to complete a shopping transaction in less than thirty
  seconds from a smartphone.
• Rich product descriptions and full-color images.
• Address book integration, which provides the ability to input shipping
  information with just a few clicks.
• A “One-Touch Store-Locator” that utilizes GPS or cell-tower location to automatically identify
  stores close to the user’s location. This
  capability can link to both device resident mapping software as well
  as store inventory systems to provide location-dependent product
  locators.
• Secure transactions and password protected buying.

Mobile-browser access to the catalog is also available, ensuring that
any customer with access to the mobile internet can use the mobile
storefront. Both the on-device application and the mobile-browser
connect to a hosted Mobile Commerce Platform that includes:

• A patent pending Catalog Service that optimizes and downloads the
  catalog to mobile device and provides content and price updates.
• A Transaction Service that delivers the transaction to the e-commerce
  system.
• A Metrics Service that provides detailed information on consumer usage
  including sales statistics, abandoned shopping carts, and
  click-streams.
• A Merchandising Console for managing product presentations and
  promotions.

Pricing and Availability

Powered by Digby is available immediately for BlackBerry smartphones,
Windows Mobile smartphones and mobile-browsers. iPhone and Android are
expected to be available during the last half of 2008. Pricing is based
on a set-up fee and annual sales commitment and starts at $7,500.

About Godiva Chocolatier

With production facilities in Belgium and the U.S., Godiva Chocolatier
is recognized around the world as the leader in fine chocolates. From
its famous truffles and shell-molded chocolate pieces to its
European-style biscuits, gourmet coffees, and hot cocoa, Godiva
Chocolatier has been dedicated to excellence and innovation in the
Belgian tradition for 80 years. www.GODIVA.com [2]

To download Godiva Mobile, go to www.godiva.com/mobile [3] from the browser on your BlackBerry smartphone.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s
leading florist and a provider of specialty gifts for all occasions. For
more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers
with fresh flowers and the finest selection of plants, gift baskets,
gourmet foods, confections and plush stuffed animals perfect for every
occasion. 1-800-FLOWERS^® (1-800-356-9377 or www.1800flowers.com [4]),
named one of the top 50 online retailers by Internet Retailer and
the recipient of ICMI’s 2006 Global Call
Center of the Year Award, offers the best of both worlds: exquisite,
florist-designed arrangements individually created by some of the nation’s
top floral artists and hand-delivered the same day, and spectacular
flowers shipped overnight from our “Fresh
From Our Growers®” collection. As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet
Gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com [5]);
exceptional cookies and baked gifts from Cheryl&Co.^® (1-800-443-8124 or www.cherylandco.com [6]);
premium chocolates and confections from Fannie May® confections brands (www.fanniemay.com [7] and www.harrylondon.com [8]);
gourmet foods from Greatfood.com® (www.greatfood.com [9]);
wine gifts from Ambrosia® (www.ambrosia.com [10]);
gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com [11])
as well as Home Décor from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com [12]),
Problem Solvers® (www.problemsolvers.com [13]),
Wind & Weather® (www.windandweather.com [14]),
and Children’s Gifts from HearthSong® (www.hearthsong.com [15]) and Magic
Cabin® (www.magiccabin.com [16]);
and the BloomNet® international floral wire
service, which provides quality products and diverse services to a
select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on
the NASDAQ Global Select Market under ticker symbol FLWS.

About Digby

Digby is the premier mobile commerce service and software platform
provider whose goal is to radically improve the mobile purchasing
experience for consumers around the world. Their flagship service, Digby
Marketplace, combines rich content from name brand retailers such as
Barnes & Noble, Godiva Chocolatier, and FTD.com, with an intuitive
shopping process that is optimized for mobile devices such as the
BlackBerry. Led by software industry veterans, the privately held
company is headquartered in Austin, Texas. For additional information,
please visit www.digby.com [17].

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