Broadcaster Media Launches Mobile Marketing Platform for U.S. Brands

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE [1])--Broadcaster Media, the pioneer in creating mobile marketing solutions
enabling brands to rapidly create and deliver interactive content, today
announced the U.S. launch of its innovative, mobile advertising
platform. Originally based in Australia, the company will kick off its
American launch by being tapped as the mobile advertising solution for
Salon City, a premier beauty, fashion, and lifestyle magazine with a
Hollywood spin. Salon City’s advertisers will
be empowered with Studio®, an application
built from Broadcaster Media’s revolutionary
SMARTS® platform, which allows for fast
creation and distribution of media-rich, context specific ads to
targeted mobile phone users. Texting ‘SALON’ to 650-224-0053 will connect on-the-go consumers to Salon City’s
graphic-rich mobile website.

“We’re extremely
excited about this customer win,” said Mike
Loftus, newly appointed CEO of Broadcaster Media. “Launching
with Salon City will demonstrate how Broadcaster Media closes marketing’s
last mile, connecting brands with consumers through their most personal
device – their mobile phones. Studio is just
one of our dynamic applications that will allow advertisers to create
content that is both relevant and entertaining, enriching the end-user
experience and encouraging them to engage in a one-on-one dialogue with
the brand.”

Steve Casciola, CEO of Salon City, agrees. “Our
advertisers are always looking for exciting ways to interact with
consumers and mobile advertising is the new frontier,” he said. “What better way to reach them than
on the one device no one can leave home without? Studio will allow our
advertisers to reach consumers when and where they want, with
interactive promotions that are based solely on their expressed
interests.”

Broadcaster Media’s easy implementation,
hosted web service, and carrier-independent platform mean Salon City’s
advertisers are now free to build their own mobile marketing campaign in
hours instead of weeks. The interactive content they’ll
be able to offer their customers includes color images and graphics,
wallpapers, coupons, embedded video, “push-to-call” and phone-based email. End users have the unique choice of interacting
with the content either in real-time via a WAP site or a download to
their mobile handsets. A “double opt-in” feature ensures they only receive information they are interested in.

“But this is only the beginning,” said Loftus. “The SMARTS platform is the
foundation for a product family that will let brands extend their reach
into consumers’ social networks, interacting
with their target audiences at deeper, unprecedented levels. Stay tuned.”

Loftus has more than 20 years of experience leading startups and is no
stranger to the mobile advertising space. Prior to heading Broadcaster
Media, he was part of the team that prepared and launched Say Hello in
Jacksonville, Fla. Like his previous firm, inFreeDA, the company
provided free 411 service for mobile phones, an advertiser-sponsored
system that’s transformed today’s
directory assistance, offering a carrier-grade, zero-cost alternative to
mobile consumers.

Headquartered in Mountain View, Calif., Broadcaster Media maintains its
development office in Brisbane, Australia, where the company was
spun-off from Absolute Data Group, an IT tools development firm.

ABOUT BROADCASTER MEDIA

Broadcaster Media is a mobile marketing solutions company that enables
brands, services and products to interact directly with consumers
through their mobile devices. Their applications and services facilitate
rapid creation and deployment of media-rich advertising campaigns
directly to a marketer’s mobile audience. The
Broadcaster Media platform connects brands with their consumers through
real-time content that can be delivered to their handset, email inbox or
shared with their peers. Broadcaster Media is a privately held company
headquartered in Mountain View, Calif., with development offices in
Brisbane, Australia. For more information, visit www.broadcastermedia.com [2].