blue mobileâ„¢ Wins AT&T Fast-Pitch Award at WES 2008

LONDON--(BUSINESS WIRE [1])--Blue Systems, a London-based provider of global financial information
software, today announced that blue mobile™,
its real-time market data application, has become the first ever
financial services software application to receive an AT&T Fast-Pitch
award.

blue mobile™ secured third
place for the ‘Best New Enterprise Application’,
in the contest which was held at the Wireless Enterprise Symposium 2008
in Orlando, Florida. blue mobile™ is
the only standalone mobile application offering affordable real-time
global market information and was commercially launched the week before
the Fast-Pitch contest in May.

Sulim Malook, CEO of Blue Systems, said: “Receiving
an AT&T Fast-Pitch award is a great honour for us and we are delighted
that our newly launched blue mobile™ offering has already been recognised for the value it delivers to both
end users and mobile operators. This endorsement by AT&T, America’s
largest mobile carrier, ensures blue mobile™ will be fast tracked into the US market with their support. We look
forward to a close collaboration over the coming months.”

blue mobile provides professional and retail investors with the
fastest, smartest way to analyse global stock market information in
their offices, at home, or on the move 24/7. The application is data
hungry and runs only on the latest smartphones. Network operators are
subsequently able to increase revenue from the adoption and upgrade of
data tariffs and device manufacturers have a compelling and ‘sticky’ application from which to generate smartphone sales and upgrades.

With coverage of over 90 global exchanges, blue mobile™ delivers real-time, delayed and historic data across the equities, fixed
income, futures and options, commodities, currencies, company news and
financial information. Users can also benefit from intuitive analytics
and charting options for informed decision-making.

The low price point of blue mobile™ opens up real-time financial markets to non-professional users, who can
now register and download the software direct from Blue Systems’ website at www.bluesystems.info [2].
Users can select content options to form a pre-bundled data package,
including Dow Jones Newswires and company financials, or tailored
content from the company’s extensive
catalogue of real-time data. With online facilities for exchange
permissioning and payment, the website enables users to seamlessly set
up, install and benefit from professional grade market data.

Note to editors:

• Product shots of blue and blue mobile and photos of
  Sulim Malook, CEO and co-founder of Blue Systems, are available upon
  request.
• Blue Systems is the trading name of Blue System Inc.

About Blue Systems

Blue Systems’ software enables traders,
financial services professionals and retail investors to view high
quality streaming market data over mobile devices. With a highly
disruptive pricing strategy, Blue Systems is the world’s
first provider of low cost financial information software. Founded in
2002 by CEO Sulim Malook, Blue Systems is a privately held company that
is regulated by the Financial Services Authority in the U.K. www.bluesystems.info [3]