Mozes, the service that connects people to what they love right from their mobile phones, today announced the launch of Mozes Connect, a web-based product available at www.mozes.com, that enables anyone to create integrated text messaging, voice and web campaigns.
"We believe the environment for mobile marketing is marred with consumer mistrust and the over-hype of mobile services that most consumers cannot use or understand," said Dorrian Porter, CEO of Mozes. "Mozes Connect enables anyone -- from a garage band to the largest brand -- to easily create mobile campaigns using a service that builds trust and consistency for campaign participants."
Over 1.5 million unique mobile users in the US and Canada have participated in a Mozes powered campaign since April 2007. Nearly 4,000 bands and 50 music industry customers use Mozes to connect with fans. Mozes customers, which include Universal Motown Republic Group, RCA Music Group, Capitol Music Group and Nettwerk Management, will gain access to the compelling new experience and feature set that Mozes Connect Platinum Edition offers. These enhancements will be generally available later this year.
Mozes Connect delivers integrated text, voice and web-based marketing campaigns. New features of the Platinum Edition include:
-- A brand new experience: Mozes has worked with its key customers to
build highly aesthetic, easy-to-use, web-based mobile marketing tools
within Mozes Connect.
-- Fast campaign creation tools: Create text and voice campaigns in
seconds, build a mobile list, and engage with your fans through poll
questions, trivia, content and more.
-- Customizable web widgets and API: Create interactive online widgets
that integrate with your website's overall look and feel and drive
customers to join your mobile list, or participate in your mobile
promotion. APIs are available for deeper integration.
-- Enhanced reporting and analytics: Easily track your campaign's
effectiveness. View participation and opt-in information by geography and
by campaign channel (text, voice, online), and get information about your
subscriber demographics.
-- Engage in dialogue with your audience: Manage the text and voice
message activity sent to and from your participants. Pick a winner for your
contests, or moderate messages as they come in during live events.
-- User administration for large organizations: Invite your employees or
partners to use Mozes Connect on your behalf. They can then create, manage,
or follow the success of your mobile campaigns.
"Mozes sets the standard for creating great mobile experiences that are trusted by the fans of our artists," said Sean Rosenberg, Director of Mobile Marketing, RCA Music Group. "With the launch of Mozes Connect, Mozes is providing RCA Music Group with a cutting edge set of tools to further our marketing efforts and create long-term relationships with fans."
Mozes Connect Standard and Platinum Editions enable anyone to create and manage their own interactive mobile campaigns. Get started with Mozes Connect Standard Edition and learn more about the Platinum Edition at www.mozes.com.
About Mozes, Inc.
Founded in 2005, Mozes is the service that connects people to what they love right from their mobile phones. Comprehensive mobile campaigns that incorporate voice, text and web are built on an easy-to-use marketing platform and are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Using Mozes anyone -- from bands to fans to brands -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer, which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. For updates, subscribe to the Mozes blog at http://www.mozes.com/blog.