Men's Health, the largest men's lifestyle magazine brand in the world and SnapTell (www.snaptell.com), the leading provider of image recognition-based mobile marketing solutions, announced today that the first fully interactive advertising magazine in America has hit newsstands. The Men's Health's July/August summer issue features enabled or "live" ads for readers to receive real-time promotional information from advertisers.
Using SnapTell's Snap.Send.GetTM mobile marketing technology, readers can snap a photo of any advertisement in the issue with their camera phone and send to SnapTell to receive an instant promotional message on their camera phone. The technology is compatible with all camera phones, does not require special software for downloading advertiser images and is an opt-in solution for the reader.
"As technology continues to proliferate our everyday lives and devices become more advanced we are always looking for innovative ways to stay competitive in the industry," said Jack Essig, VP/Publisher of Men's Health, "We felt SnapTell's image recognition technology was a perfect fit, easy and appealing to our readers, yet compelling and novel to our customers."
Some of the nearly 100 advertisers participating in the July/August issue include AT&T, Anheuser-Busch, Honda Motors, Louis Vuitton, Quaker Oats, The Coca-Cola Company, Procter & Gamble and Unilever USA. The initiative offers a great deal of flexibility for marketers to provide instant brand messaging, sales incentives such as product samples and discounts, sweepstakes information, and links to websites, photos and videos. Also, each Snap and Send enters readers into a drawing to win the grand prize of a trip for two to the Wyndham Rio Mar Beach, Golf, Casino and Spa resort in Puerto Rico for 5 days and 4 nights plus roundtrip airfare. And three runners up will win brand new iPhones.
"We're excited that the Men's Health issue is hitting newsstands. A lot of hard work and planning went into this campaign on both sides," said G.D. Ramkumar, co-founder and CTO of SnapTell. "Now publishers and advertisers will have a truly unique and personal way to communicate with their readers through the one device nearly everyone is carrying on them at all times; a mobile device."
About Men's Health (www.menshealth.com)
Men's Health is the largest men's lifestyle magazine brand in the world with 38 editions worldwide. Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on newsstands, each month providing its 11 million readers with the latest information on all aspects of a guy's life including health, fitness, fashion, nutrition, relationships, travel, technology and finance. The magazine has garnered numerous accolades in the industry including several appearances on Advertising Age's "A List", Adweek's "Hot List" and Capell's Circulation Report, which recently named the magazine "Best Newsstand Performer of the Decade." Men's Health Editor-in-Chief David Zinczenko was just named "Editor of the Year" by Adweek shortly after the title secured the top spot on their "Brand Leaders Hot List" in 2006. The magazine has also received a National Magazine Award in the personal service category. In 2004, Men's Health launched Best Life, the fastest-growing magazine for discerning, accomplished men and also publishes several branded books, DVDs, special interest publications and the online subscription service www.menshealthtrainer.com.
About SnapTell
SnapTell is revolutionizing the way consumers and marketers connect. Using a camera phone and SnapTell's innovative image-recognition technology, users can easily and instantly access requested information and content. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics. SnapTell's Snap.Send.Get mobile marketing solution is currently being used by marketers at major brands, publishers and agencies to deploy interactive mobile marketing campaigns.. For further information on the company visit: http://www.snaptell.com