Myxer, the leader in
ad-supported mobile content, today announced a new distribution partnership
with The Orchard, a global leader in digital music and entertainment, that
will add over 1 million new ringtones to Myxer's already unprecedented
mobile content library, available at http://www.myxer.com.
Using its patent-pending ringtone creation technology, Myxer will
convert the tracks from The Orchard's catalog of 1.1 million songs into
premium ringtones via an automated process. Available to the Myxer
community of over 11 million users, the new content will come from a wide
variety of The Orchard's labels partners including Definitive Jux, Park the
Van, DIM MAK, BCD Music Group, Nuclear Blast, Greensleeves, Musart/Balboa
and many more. Ringtones will feature artists from around the world,
spanning every genre and era.
"Myxer's goal is to make it incredibly easy for people to get the
mobile content they want, when they want it, period," said Myk Willis, CEO
of Myxer. "And our new partnership with The Orchard helps us further that
mission. By providing a variety of mobile content delivery options for
artists we're able to continue expanding our offerings, giving our
ever-growing mobile community a new level of high-quality music options."
Myxer and The Orchard will also be adding select ad-supported ringtones
promoting key Orchard artists to fans, available for download at
http://www.myxer.com (rated one of the top 400 websites in the U.S. by
Alexa). These offerings will be made available as Myxer's special "picks of
the day," which currently generate between 5 and 15 thousand downloads per
day.
"Myxer's dynamic consumer community and proven technology have made
them leaders in the mobile space and we're excited to work with them to
promote our artists," said Greg Scholl, President and CEO of The Orchard.
About Myxer
Myxer is the largest and fastest growing site for free ad-supported
mobile content -- with over 11 million users, more than 20 million mobile
downloads a month, and a catalog of over 1 million ringtones, wallpapers,
videos and games. At http://www.myxer.com there are no hidden costs, no
subscription fees and no surprises. For content providers, advertisers and
consumers, Myxer's mobile platform enables radically simple and quick
delivery of content, or customized Web to mobile ad campaigns, regardless
of the service provider or mobile device being used. Named 2008 "Key Market
Enabler in U.S. Mobile Advertising" from Frost & Sullivan as well as Best
Music Service at the 2008 Mobile Entertainment Forum and Best Consumer
Messaging Application at the Global Messaging Awards 2008, Myxer's unique
solutions continue to capture global and national attention. To learn more
and see some of the exciting applications, go to demo.myxer.com
Myxer and the Myxer logo are trademarks of Myxer Inc.