Sybase 365 Partners with cellity

Sybase [1] 365, a subsidiary of Sybase, Inc., a company involved in mobile messaging services, announced its agreement with cellity to deliver its messaging services.

cellity offers solutions for low-cost telephone calls and text messages through its free software for mobile phones.

According to company officials, by partnering with Sybase 365, cellity is able to expand its reach and ensure the largest number of users can access its service-enabling software. Sybase 365 also delivers SMS messages from cellity users to non-cellity users inviting them to join the cellity community.

With an average monthly growth of more than 50 percent, the German start-up has dramatically increased its service uptake, with more than 4.5 million software downloads in over 150 countries worldwide to date, according to Sybase 365.

"Sybase 365's messaging services give us the freedom to actively grow our business," said Sarik Weber, cellity founder and CEO. "A crucial prerequisite for us when choosing a messaging partner was the ability to guarantee secure and reliable delivery of our mobile traffic. This requirement led us to Sybase 365. Its global operator network, its expansive reach to more than 700 mobile operators, and its high reliability combine to make it an ideal partner for our enterprise."

Sybase 365 said that cellity relies on the messaging services in two key areas for its communicator product. During the customer registration process, an SMS containing a WAP link for the cellity software download is sent to new users. Also Sybase 365 delivers text messages from existing cellity users to non-cellity users inviting them to join the service.

"The mobile messaging market continues to soar, as evidenced by cellity's impressive growth rates," says Mark Weait, regional director, Northern EMEA at Sybase 365. "We are delighted to help enterprises such as cellity to manage their data traffic and further expand their business activities."

cellity AG offers mobile telephony services based on its own software technology.

Sybase 365, a subsidiary of Sybase, Inc. is involved in mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services.