LatCel, the leading provider of
wireless content services in the U.S. Hispanic market, is bringing culturally
relevant content to Latino customers in the United States and Puerto Rico by
creating a series of Latino portal products developed using the Netbiscuits
Mobile Web platform. LatCel's roster of carrier partners includes Sprint,
AT&T and Centennial Puerto Rico.
The Latino portal will feature special interest channels that will cover a
wide range of topics, from music to news, including the latest on sports. In
addition, it will offer special downloads that will enable the user to obtain
ringtones and wallpapers featuring popular Latino artists, celebrities and
sports figures.
"We were looking for a technology partner that would complement our
efforts in providing Hispanics with the best Mobile Internet experience from
any cellular phone," explained Jorge Rincon, CEO of LatCel. "With
Netbiscuits' Mobile Web platform not only were we able to accomplish this, but
we did so with quick turnarounds and at the highest levels of quality, which
our carrier partners have come to expect from us."
Netbiscuits continues to gain momentum in Latin America with its Mobile
Web platform, enabling a number of highly trafficked websites to go mobile,
such as the one of Latin Pop sensation Juanes.
With Netbiscuits' enabling technology, which automatically adapts Mobile
Web content for optimum viewing regardless of device or carrier, LatCel was
able to create a Latino portal that would work across all of the existing
mobile devices without having to worry about brand distinction.
"The Internet has made it possible for people living outside of their home
countries to stay connected with their culture, heritage and language with the
simple click of the mouse. The Mobile Web should not be treated differently,"
said Ran Farmer, Managing Director of Netbiscuits, Inc. "Working with LatCel
to bring relevant content to Spanish-speaking mobile users in the U.S. is a
true testament that it is possible to bring real Internet experiences, in any
language, to mobile devices across the world if you have the right technology
in hand."
About Netbiscuits
Netbiscuits operates the world's leading B2B web software platform for
development, publishing and advertising in the Mobile Internet. Founded in
2000, the company with more than 80 employees in the USA, Germany, and
Singapore serves the global Mobile Internet programs of premium brands such as
Yahoo!, AOL, BILD, Spiegel, RTL, Konami, Sixt, and eBay. Globally Netbiscuits
delivers more than 1 Billion mobile page impressions each month.
Following a unique approach, the Netbiscuits platform is available as a
web-based software service. The platform provides all tools, interfaces and
mobile enabling technologies online that are needed to create, publish, and
monetize professional Mobile Web applications. Thereby Netbiscuits allows
content & media publishers, marketing & advertising agencies, application
developers, and service providers to achieve a faster path to profit from
their Mobile Internet programs.
For more information please visit: http://www.netbiscuits.com.
http://www.latcel.com
ABOUT LATCEL: LatCel is the leading company enabling and enhancing the
Latino Mobile Internet experience. With content aggregation, management
services and mobile advertising, LatCel has attained an unprecedented market
level within the U.S. Hispanic market and Puerto Rico, potentially reaching
millions of mobile consumers via their cellular phones. LatCel features On-
Deck and Off-Deck distribution with the major carriers and has agreements with
the leading companies of Hispanic content. LatCel is created through the
alliance between Venevision International and WAU Movil.
http://www.venevisioninternational.com
ABOUT VENEVISION INTERNATIONAL: Venevision International is an
entertainment company part of the Cisneros Group with more than 30 years in
the market. Its projects are part of the business development strategy
designed by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of
Companies. Venevision International distributes television programming
throughout the world and is one of the largest independent producers of
television programs in Spanish. The company also distributes films in Spanish
for theater, pay-per-view, home video, paid and free television in the United
States, where it broadcasts its movie channel, Vene Movies. Venevision
International also does business in the international arena of music with its
record label, Vene Music and Siente Music, and mobile entertainment with
Venemobile and LatCel. The company is also a pioneer in the area of "product
integration" through Synapsys International.