Wireless companies are big spenders when it comes to advertising. Advertising Age recently ranked the leading national advertisers and AT&T, Verizon and Sprint were ranked No. 1, 2 and 3, respectively. AT&T spent $2.2 billion on advertising in 2007, while Verizon Communications spent $2.1 billion and Sprint spent $1.16 billion. T-Mobile USA was ranked No. 12 and it spent a mere $606 million.
For more:
- see this RCR article [1]
Related article:
Sprint [2] campaign spotlights multimedia, not Nextel
Links:
[1] http://www.rcrnews.com/article/20080813/WIRELESS/624776919/1078/Ad-spending-in-wireless
[2] http://www.fiercemobilecontent.com/story/sprint-campaign-spotlights-multimedia-not-nextel/2007-06-27