iLoop Mobile, the leading
technology and services company for interactive mobile marketing campaigns and
mobile content delivery, has announced today the launch of a mobile Internet
presence for the Barack Obama presidential campaign with M.BarackObama.com
(http://m.barackobama.com). The mobile Internet site will enable supporters,
the media, and the general voting public to receive the latest news, campaign
developments and Obama multimedia content anytime, anywhere, through their
mobile phone.
The iLoop Mobile powered Obama mobile site engages voters using a wide
array of mobile capabilities, each tactically deployed for specific
communications objectives such as raising voter awareness to Obama's position
on key political issues, driving viral voter communications to get out the
vote, and engaging the voter with compelling video, images, ringtones and
information.
The news and press releases sections of the site deploy cutting edge
mobile technology from iLoop Mobile that easily selects and extracts content
automatically from the Obama broadband Web site and dynamically places it in
the mobile site instantly as it changes. Other Obama mobile features include:
-- Opt-in to SMS alerts for appearance schedules, speeches, downloadable
content (video, wallpapers, ring tones) and more
-- A viral "Tell-a-Friend" component on every page of the site which
allows a user to easily forward the site to another person's phone
-- Meet Barack section with media rich bio information
-- News and press releases dynamically fed by the Obama Web site
-- Video downloads of portions of important Obama speeches
-- Downloadable Obama ringtones and wallpapers
-- "Share the Hope" viral component where the user can forward an animated
image to a friend with a personal message of "hope" attached
-- Mobile voting page that polls the users opinions on the issues
The Obama campaign has received an enormous amount of attention for it's
groundbreaking use of digital media and the creation of vast "communities" of
supporters. Obama's new mobile Internet presence is the continuing evolution
of the Obama campaign's evolving digital strategy to foster interactivity with
voters.
"The Obama campaign's aggressive push into mobile is the most important
development in the mobile market this year. We are pleased that we could
leverage our considerable technology investment and our background as
innovators in mobile to ensure the success of this effort," said Matthew
Harris, Chief Executive of iLoop Mobile. "The mobile channel heralds a move
from inefficient 'shotgun' communications to effective and efficient targeted
communications that deliver information of interest to a specific audience.
iLoop Mobile is powering the ability to reach mobile users and
audiences -- the American electorate being just one example -- in new and
personal ways that dovetail with the sea change in communications happening
today and that will continue to evolve in the future."
About iLoop Mobile
iLoop Mobile is the leader in mobile technology and services for
interactive mobile marketing, mobile advertising and mobile content
distribution. The company's award-winning mFinity(TM) platform makes it fast
and easy for brands, marketing agencies, content owners and other companies to
create compelling and effective mobile phone initiatives worldwide.
mFinity(TM) offers a self-service integrated solution for creating and
managing all types of SMS marketing and messaging, mobile Internet sites,
mobile advertising, Web sites for mobile content delivery and many other
mobile initiatives and services.