Just because its Disney Mobile MVNO failed, that doesn't mean Disney is giving up on selling mobile content to tweens. The company last fall launched a mobile Web site that acts as a clearinghouse for all Disney mobile content. It also started experimenting with mobile marketing campaigns.
Now the company is taking its mobile offerings a step further. Next month Disney will debut a registration system that will allow users to access their Disney.com profiles automatically via their cell phones giving them access to their online content. Soon after, the company plans to launch a digital storefront that will give consumers the ability to purchase Disney games, ringtones and wallpapers from their phone and add those purchases to their cell phone bill.
For more:
- see this Forbes article [1]
Related articles:
Disney Mobile [2] shutters its doors
SPOTLIGHT: On the Hot Seat with Disney's [3] Larry Shapiro
Links:
[1] http://www.forbes.com/2008/08/20/disney-mobile-services-tech-wire-cx_ew_0820disney_print.html
[2] http://www.fiercewireless.com/story/disney-mobile-shutters-its-doors/2007-09-28
[3] http://www.fiercewireless.com/story/spotlight-hot-seat-disneys-larry-shapiro/2007-07-20