Chrome(r) Systems Inc., a subsidiary of DealerTrack Holdings, Inc. and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced it has partnered with Gumiyo, the retail automotive industry's leading mobile marketing company, to deliver Chrome's Video Showcase of full-motion new vehicle video test drives to mobile Web consumers using Gumiyo's dynamic mobile marketing platform. This will put high quality videos of new vehicle inventory directly into the hands of mobile phone users for the first time, providing auto buyers with dynamic and informative vehicle presentations to help drive sales.
"New vehicle videos have become a powerful tool that provides car buyers with the information they need to make new vehicle purchasing decisions," said Shuki Lehavi, founder and CEO of Gumiyo. "This partnership brings new vehicle videos to the mobile Web, giving car buyers on-the-go a truly media rich shopping experience anywhere and anytime."
Gumiyo extends the traditional online marketplace to mobile phones, connecting buyers and sellers in real-time to communicate and complete the deal. The company's mobile marketing platform provides sellers with unique mobile homepages and the means to drive traffic from print ads, signs, flyers, window labels, or any type of offline advertising using interactive SMS text messaging. Gumiyo puts a dealership's inventory and showroom directly into the hands of qualified and interested buyers with on-demand detailed inventory listings, vehicle photos, videos and Carfax reports.
"We're excited to be partnering with Gumiyo," says Peter Batten, general manager for Chrome Systems. "Their innovative mobile marketing platform is launching dealerships into the next generation of marketing where consumers can be reached any time through the channel they prefer. The addition of our Video Showcase makes their mobile presentations even more compelling and increases the likelihood of turning a lead into a customer."
The Chrome Video Showcase is comprised of two video products: concise one-minute overviews of current auto, light truck, or SUV models, called "1:00 on One New Vehicle Profiles," and "Top 200 New Vehicle Test Drives, which give a more detailed overview of the 200 most popular current vehicles. All the videos combine high-quality action footage with informative graphics, voice-over narration, and music, placing customers squarely in the driver's seat, ready to buy. Chrome partners with the automotive media professionals at WheelsTV to create the industry's video coverage, essential to dealer success.
Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(r), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company.
About Gumiyo ( www.gumiyo.com)
Gumiyo leads the mobile marketing revolution for auto dealers, real estate agents, and classifieds advertising with turnkey solutions that launch businesses and inventory into the mobile space. The Gumiyo mobile marketing platform matches and connects buyers and sellers by extending classifieds, marketplaces, and businesses to mobile phones. With its flexible private-label solution, Gumiyo enables organizations to quickly incorporate the mobile channel into their marketing mix with minimal investment while getting the best and latest technologies the mobile medium has to offer.
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome's data and Video Showcase and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.
Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome's success in expanding its customer base and product and service offerings; and other risks listed in the DealerTrack's reports filed with the SEC, including its 2007 Form 10-K. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.