Young voters are demanding to be heard this election season. Building on this amazing engagement and momentum among young people, Rock the Vote (RTV) and Trilibis Mobile, the leading publisher of interactive network applications for mobile phones, launch Rock the Vote Mobile -- a mobile site designed to make voter registration more accessible and fun, and fueling young voter turnout for the 2008 U.S. general elections.
RTV Mobile is fully integrated with RocktheVote.com, providing a cohesive user experience. Anyone submitting their email address through the mobile site will receive specific instructions on completing their voter application. Visitors of RTV Mobile are also invited to examine today's hottest issues affecting young Americans, read the RTV blog, check up on important election dates and see pictures from Rock the Vote events around the country. Mobile phone subscribers can also choose to receive SMS message alerts with Election Day reminders, political quizzes, polls, celebrity messages, RTV concert dates and mobilization alerts. All of these features are designed to boost the young voter movement all the way to the ballot box in November.
"Rock the Vote successfully employs numerous channels to reach young voters," said Alex Panelli, CEO of Trilibis Mobile. "Internet usage on mobile devices is exploding, led primarily by the younger generation. We are thrilled to be a key element of Rock the Vote's strategy to harness this channel and empower the youth of our country to participate in this historical electoral season."
RTV Mobile can be accessed from any Internet-enabled phone in the U.S. by pointing the mobile browser to http://wap.rockthevote.com.
About Trilibis Mobile
Trilibis Mobile is a technology-enabled publisher of interactive network applications for mobile phones. Trilibis' portfolio includes both original content and third-party titles under license from popular online communities and influential digital media companies. With its SmartPath, a scalable publishing platform, Trilibis is able to quickly create, broadly deploy, frequently update and easily manage its customizable, cross-platform mobile applications. Numerous carriers in North America and Europe currently distribute Trilibis-powered applications. Founded in 2002, Trilibis is based in San Mateo, California and has an office in Singapore. For more information please visit www.trilibis.com
About Rock the Vote
Rock the Vote's mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody's agenda but our own -- we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done. www.RockTheVote.com.