I-play, Oberon's Media publishing division and the world's leading multi-platform casual games publisher, today announced the launch of The Fast and the Furious: Pink Slip. Created in partnership with Universal Pictures Digital Platforms Group, the new gaming title is the fifth title to be released from the best-selling mobile racing franchise in the world. The Fast and the Furious: Pink Slip, based on the blockbuster The Fast and the Furious movie franchise, is available this week on all domestic wireless carriers.
"With more than 10 million downloads, The Fast and the Furious is the most renowned title in mobile racing today," said Don Ryan, COO, Oberon Media, I-play's parent company. "Gamers won't be able to put down their phones while using the game's advanced features, and they'll love the new cinematic sequences. The Fast and the Furious: Pink Slip is sure to attract even more users to the best mobile driving experience available."
In The Fast and the Furious: Pink Slip, it doesn't matter if you win by an inch or a mile to score "street cred" or your opponent's car. Using such game features as the revolutionary betting system, users can win their opponent's car and add it to their garage. With the emphasis on four different types of challenging races -- point 2 point, drift racing, drag racing and police chase -- The Fast and the Furious: Pink Slip is easy for users to play, but difficult to master. Gamers have access to 32 different vehicles, including muscle cars, import, exotic, sports and performance cars, and the game features cars, key scenes and characters from the past three blockbuster films.
Through an agreement with the Universal Pictures Digital Platforms Group, I-play is the developer and publisher of The Fast and the Furious mobile franchise. To date, the partnership has yielded five gaming titles: The Fast and the Furious; 2 Fast, 2 Furious; The Fast and the Furious: Tokyo, The Fast and the Furious: Fugitive, and now, The Fast and the Furious: Pink Slip. The game series has won multiple awards and is known for the high-quality gameplay. The Fast and the Furious games are available to download from Cingular, AT&T, Sprint, Verizon, T-Mobile and Nextel. The gaming titles are also available directly for download from I-play.
About Universal Pictures Digital Platforms Group
Universal Pictures Digital Platforms (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. With a worldwide mandate to help shape the digital future of Universal Pictures, the Group has offices in Universal City, California; London, England; and Tokyo, Japan.
Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
About I-play
I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including CentipedeTM, Missile Command®, AsteroidsTM, Monopoly®, Scrabble®, Boggle®, and YahtzeeTM. I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.
About Oberon Media
Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television-and at retail. The Oberon Gaming Portal is the industry standard and has been adopted by the world's leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Gaming Portal combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.