Free spirited Americans are becoming even less tethered. As many as one in five U.S. telephone owning households--more than 20 million in all--could be wireless-only by the end of the year, according to a new study from Nielsen Mobile, which points to improved wireless data and the need to cut household expenses as driving the flight.
In a subtly titled report, "Call My Cell: Wireless Substitution in the United States," Nielsen, better known for tracking audiences for such smash television fare as "America's Got Talent," concludes that America's got a hankering for cell phone service and landline providers are the biggest losers in the equation.
Some of the report's big findings include: cord cutters have lower income levels; they belong to smaller households; they tend to move or change jobs and don't sign up for new landline service; and they use their phones more than their landline peers. Here's the interesting part, they "save an average $33 per month."
For more:
- see this article [1]
Related articles:
Mark Lowenstein: 4G Reality Check Article [2]
Intel sees growth potential for cheap, mobile devices. Article [3]
Links:
[1] http://www.adweek.com/aw/content_display/news/media/e3i68343da3c822c824702047235ee9f592
[2] http://www.fiercewireless.com/story/mark-lowenstein-4g-reality-check/2008-06-19?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FW0
[3] http://www.fiercewireless.com/story/intel-sees-growth-potential-cheap-mobile-devices/2008-08-06?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FW0