Mobile video start-up Mogreet Inc. (wap.mogreet.com <http://wap.mogreet.com> ) today announced a series of relationships with leading wireless carriers in the U.S. and U.K. markets for on-deck placement of its creative line of mobile video messages. In addition to on-deck partnerships with AT&T, Verizon Wireless, Sprint and Alltel, the company now offers off-deck access on all the major U.S. carriers as well as on 3 and T-Mobile in the U.K. The partnerships extend Mogreet's reach to more than 200 million customers and ensure interoperable delivery of its content across all carriers.
Mogreets are mobile video greeting cards that users personalize with text. There are Mogreets for every occasion - birthdays, holidays, special events, flirting, make-ups/break-ups, call me, love you and I'm sorry. The product marries the engagement of video with the personalization of text, making it an instant sensation with the Teen 12-17 demographic that drove the uptake of SMS in the U.S. market. Mogreets are delivered by MMS where available, or as an attachment to a SMS text message.
"For every message, there's a Mogreet," said Mogreet founder and CEO James Citron, "Why send a plain text message when entertaining video clips can say it for you? For heavy users of text messaging, such as teens, we're finding there's a cachet to being the first in a peer group to propagate Mogreets among friends and family."
With more than 3,000 mobile video greetings in its library, Mogreet offers an array of choices from animation and user-generated content to high profile celebrities and memorable movie clips. Mogreet has relationships with several top-tier content partners, including Paramount Digital Entertainment, leading online video site Break.com and Manga powerhouse TOKYOPOP, whose best-selling titles include Princess Ai and Bizenghast. A number of celebrities have recorded original lines of Mogreets, including former 'N Sync star Lance Bass, R&B artist Sean Kingston, reality-television star Tila Tequila, the Olly Girls from the cast of Sunset Tan and Mona Love, the animated alter ego of Jennifer Love Hewitt.
Mogreet is delivering Paramount Digital Entertainment's Movie Messaging Service, VooZoo Mobile, over MMS. The Movie Messages are from classic films and recent releases including The Godfather, School of Rock, Mean Girls, Clueless, South Park - Bigger, Longer & Uncut, Jackass 2.5, Grease, Tropic Thunder, Nacho Libre and The Love Guru.
Mogreet recently hired Mitch Feinman, former SVP of News Corp.'s Fox Mobile Entertainment, as General Manager to help drive the business and establish key relationships. Recently named one of the 50 most influential content executives in North America by Mobile Entertainment Magazine, Feinman launched the first free, advertising-supported mobile video content in the U.S. in conjunction with Sprint and Toyota; and spearheaded the worldwide launch of "mobisodes" in partnership with Vodafone - a series of several short mobile videos that were distributed in over 25 countries and in 7 languages.
"The teen demographic is clearly driving use of mobile content and services, as they largely comprise the $62 billion global text messaging industry," said Feinman. "With this audience actively using our product, Mogreet has the potential to do for MMS what reality voting shows on television did for SMS adoption."
Mogreet compresses video files to 100K or less, making transmission of the message effective and reliable. Currently, Mogreets can be sent in one of three ways: from the company's website at www.mogreet.com <http://www.mogreet.com> ; directly from a mobile device (now available through Alltel Celltop phones or the AT&T Multimedia Storefront); and through "video greetings" applications on Facebook and MySpace. The company is compliant with the Mobile Marketing Association's guidelines for premium text messaging by asking a first-time recipient to opt-in in order to receive the content. Prices range from free ad-supported mobile greetings to premium content priced at $.99 per message. Subscription-based pricing models are in development.
Note to journalists - To obtain art assets or background information on Mogreet, please visit the Press FTP site at: ftp.mogreet.com <http://ftp.mogreet.com> .
About Mogreet, Inc.
Based in Venice Beach, CA, Mogreet, Inc. was founded in 2006 as the first mobile video messaging company in the U.S. market. A 'Mogreet' is a short video message for birthdays, holidays, special events and everyday sentiments, which are sent to and from mobile devices via MMS or SMS delivery. Mogreet, Inc. works with leading global wireless carriers, handset manufacturers, content partners and websites to enable the interoperable delivery of its innovative texting product. For every message, there's a Mogreet. Visit www.mogreet.com <http://www.mogreet.com> for more information.