Published on FierceWireless (http://www.fiercewireless.com)

Sprint's CEO Dan Hesse back as a pitchman

By pgoldstein

Created Sep 22 2008 - 9:45am

To boost its faltering subscriber base, Sprint Nextel CEO Dan Hesse has returned as a pitchman for the carrier, explaining in a new commercial how customers can have their phones configured for them at Sprint's retail stores. Article [1] (Sub. req.)

ad campaign
commercials
Dan Hesse
Sprint

Source URL: http://www.fiercewireless.com/story/sprints-ceo-dan-hesse-back-pitchman/2008-09-22

Links:
[1] http://online.wsj.com/article/SB122186127706658309.html