FunMobility the leading provider
of innovative wireless community and media services, today announced a
partnership with one of the top five largest sporting retailers in the
country, the iconic action sports brand, Vans. The partnership will
help build brand affinity with Vans customers.
FunMobility, in concert with Access360Media, will provide a mobile
destination that allows users to receive daily text messages and free
wallpapers produced by Vans. The partnership will allow users the
option to select from wallpapers from the Vans website and receive
them directly on their phone. The wallpapers can be found on the
Vans.com Mobile page.
"Working with Vans has been a great opportunity for FunMobility to
reach our main target market of young people who are on the go. They
are always looking for ways to personalize their phone, and providing
it for them directly on the Vans website has been a great success,"
said Kurt Davis, VP of Business Development for FunMobility.
FunMobility offers a robust selection of made-for-mobile downloadable
wallpapers, including the Vans "Off The Wall" logo and exciting team
rider action shots for mobile users to demonstrate their affinity to
the brand. "Vans customers are very loyal, and offering them cool
mobile content at no cost is a way to show our appreciation," said Dan
Maiman, Interactive Marketing Manager of Vans.
"We have seen such a great success in this partnership with Vans that
FunMobility would like to extend this experience to other retailers
who are looking for a way to stay engaged with their users while they
are on the go," said Adam Lavine, CEO of FunMobility.
FunMobility's direct-to-consumer website, FunMo.com, will be powering
the Vans mobile wallpaper page. FunMo.com allows users create graphics
and animations to personalize their phones, connect with others within
the mobile community, share mobile photos, and browse thousands of
original wallpapers and ringtones.
About FunMobility Inc.
Headquartered in Pleasanton, California, FunMobility delivers a
unique, integrated mobile entertainment experience through
best-in-class mobile multimedia applications and content that enable
consumers to connect and express themselves through mobile photos,
videos, music, graphics and slideshows. FunMobility distributes their
applications and content through every North American carrier as well
as direct to consumers through FunMo.com. FunMobility builds America's
largest mobile content community through some of the wireless
industry's most popular applications including Wallpaper UniverseTM,
America's Best Mobile PixTM, YouTonesTM, aFLIX: Share ur Vids, MyShow,
Ringtones UniverseTM, TrueTones UniverseTM, FunGirl DISHTM, Chick TalkTM,
Mobile Comics NetworkTM, Personalized WallpaperTM, MyScreenzTM, MyTonzTM
and FunMobility Animated GreetingsTM.
About Vans
Vans, Inc., a subsidiary of VF Corporation, is a leading lifestyle
brand for the youth market. Vans collections, which include active
and performance footwear, apparel and accessories, snowboard boots and
bindings and the Pro-tec, Inc. line of protective gear, are sold in
the United States through 156 company owned stores and factory outlets
as well as independent retailers. Internationally, Vans sells its
goods in approximately 50 countries through a network of distributors,
sales agents and foreign offices. Vans supports and promotes the
action sports lifestyle through such events and destinations as, the
Vans Triple Crown of SurfingTM, The Vans Cup at Tahoe and the Vans
Warped TourTM.