Myxer, the leader in
ad-supported mobile content, today announced that their Bullseye
hyper-targeting service, for advertisers and agencies, has been selected by
the Moroch ad agency for use in McDonald's new integrated web to mobile
campaign. This new service provides for significantly improved ROI, by
including targeting criteria such as geography, gender, age, music genre
preferences, and mobile preferences -- for both web and mobile web campaigns.
"Myxer has been the perfect solution for our integrated McRib marketing
campaign for McDonald's, as they provide a one-stop shop for both web and
mobile marketing," said Shawn Gurn, Associate Media Director for Moroch. "By
being able to hyper-target our audience we're able to truly reach our client's
customers in a very focused and cost-efficient manner."
"Our Myxer community of millions and our targeting ability are a great fit
for advertisers like McDonald's," said Myk Willis, CEO and Founder of Myxer.
"We're able to provide them with the critical web to mobile integrated
advertising that is often times not available in one place, as well as
leverage our huge database of consumer information to help them carefully
target their campaign per audience."
In recent months, Myxer has worked with dozens of high-visibility
advertisers to incorporate elements of the Bullseye advertising service into
their overall campaigns, including AT&T Wireless, ABC Family, The U.S. Army,
CW Networks, SCION, 20th Century Fox, and Warner Home Entertainment. To
receive a free sample of the McDonald's campaign mobile content, text MCRIB to
69937 (MYXER) and visit www.myxer.com/advertise for program details.
About Myxer
Myxer is the largest and fastest growing site for ad-supported mobile
content - with over 14 million users, more than 22 million mobile downloads a
month, and a catalog of over 1 million ringtones, wallpapers, videos and
games. At www.myxer.com there are no hidden costs, no subscription fees and
no surprises. For content providers, advertisers and consumers, Myxer's
mobile platform enables radically simple and quick delivery of content, or
customized Web to mobile ad campaigns, regardless of the service provider or
mobile device being used. Named 2008 "Key Market Enabler in U.S. Mobile
Advertising" from Frost & Sullivan as well as Best Music Service at the 2008
Mobile Entertainment Forum and Best Consumer Messaging Application at the
Global Messaging Awards 2008, Myxer's unique solutions continue to capture
global and national attention. To learn more and see some of the exciting
applications, go to demo.myxer.com.
Myxer and the Myxer logo are trademarks of Myxer Inc.