With more bad economic news coming every day, Dada Entertainment today announced that new Dada.net® customers will be able to download 65 pieces of content in their first month for only $9.99 - only 15¢ each for any full-track DRM-free MP3, ringtone, wallpaper and game they choose. The initiative will launch this Friday, November 28, 2008 - Black Friday - the traditional first day of shopping for the holiday season.
Under the promotion, new Dada.net subscribers will receive 50 Bonus Downloads (or "tokens") their first month, in addition to their normal monthly allotment of 15 downloads, for a total of 65 downloads that first month. Each token can be redeemed for one download of a full-track MP3, ringtone, or other mobile content including wallpapers and games. To join, new users can visit Dada.net on the web or m.dada.net from their mobile phone, or they can text the word DADA to 63232. The promotion will run through 11:59PM on Friday, November 28, 2008. Subscribers pay $9.99 for the service.
"With the economy suffering the way it is, and the holidays just around the corner, we wanted to give something back to new subscribers," said Antonella Stellacci, Vice President of Marketing for Dada Entertainment. "With the latest full-track MP3s, ringtones, wallpapers and games available for only 15¢ each, anyone looking for a digital and mobile entertainment experience isn't going to find a better deal anywhere else."
Already one of the top mobile music services in the U.S. market, Dada.net is rapidly becoming one of the favorite DRM-free destinations for people who enjoy the freedom to move their music with them and own their MP3 song files without any copyright limitation. Dada expects to be able to offer users over-the-air MP3 downloads to mobile devices in the coming weeks.
Dada.net users are billed for the service through their phone bill via Premium SMS. Dada currently offers all genres of music from Universal Music Group and SONY BMG artists, and will soon announce additional content deals with both major and independent labels.
About Dada EntertainmentTM
Dada Entertainment, a joint venture between two of the worldwide leaders in the mobile and music industries, Dada USA, Inc. and SONY BMG MUSIC ENTERTAINMENT, is the foremost innovator in digital and mobile entertainment services. Formed in October 2007, Dada Entertainment is launching the next generation of ubiquitous personalization and entertainment services. The only company offering both ringtones and DRM-free full-length MP3s for mobile and PC paid via the mobile phone, Dada Entertainment is a growing leader in the U.S. market.
Just one year old, Dada has rapidly created a unique and seamless Web 2.0 experience around its rich catalogue of music and entertainment content, ranging from full-length audio and video to ringtones and games. Dada Entertainment manages several direct-to-consumer offerings, including a full portfolio of web-based services centered around the discovery and consumption of music, designed to encourage a sense of community and social networking.