Why it went wrong: The "unofficial" T-Mobile blog TmoNews reported on numerous details of the HTC Dream in August: that T-Mobile USA customers would be able to pre-order the device and that it would sell for $150 with a contract. Firstly, the phone turned out to be called the T-Mobile G1, a name change officially unveiled the day the phone was introduced [1], on Sept. 23, and one that caught many off guard. As it turned out, T-Mobile kept their cards close to the vest, and allowed customers to start pre-ordering the phone that day, and said it would retail for $179.99 with a two-year contract [2].
For more read - T-Mobile will presale HTC Dream Sept. 17 [3]
Links:
[1] http://www.fiercewireless.com/story/google-t-mobile-usa-launch-g1/2008-09-23
[2] http://www.fiercewireless.com/story/t-mobile-usa-officially-launches-g1/2008-10-22
[3] http://www.fiercewireless.com/story/rumor-mill-t-mobile-will-presale-htc-dream-sept-17/2008-08-12
[4] http://www.fiercewireless.com/special-reports/verizon-sell-htc-touch-pro
[5] http://www.fiercewireless.com/special-reports/run-mill-rumor-mills-went-right-and-wrong
[6] http://www.fiercewireless.com/special-reports/sprint-carry-samsung-haptics-phone