itsmy.com, the leading pure mobile social network in the US, supports the US automotive industry with 100 Million free of cost - mobile web - page impressions for brand advertising with banners. The social campaign will be displayed between January and March 2009 in mobile Internet for customers of all carriers in the US.
A social survey conducted with more than 1,000 respondents within itsmy.comin December 2008 has shown that 81% would love to support the automotive industry which is so heavily affected by the financial crisis.
Many itsmy.com community members from US cities such as Detroit that are now suffering the impacts of the economic crisis love the idea to support the people and companies with personal actions like car advertising on their personal mobile homepage.
On the other hand, carmakers have been amongst the best mobile advertisers at itsmy.com in the past. Therefore the itsmy.com Management decided to support the industry by giving away 100 Million mobile page impressions for a symbolic total payment of 1$.
All the car manufacturers marketing units or the lead media agencies have to do is to contact the itsmy.com team via email: social@itsmy.com, send the mobile creatives and fill out the PO for 1$. The inventory offered will be split among all applicants.
Antonio Vince Staybl, CEO itsmy.com "It is our heart's desire to care for the people who are part of the community by supporting their employers and on the other hand to support our advertising partners who believed in mobile advertising first."
Sabine Irrgang, COO itsmy.com: "Our responsibility as a mobile social network is to listen to our users, understand their needs and create a sustainable social environment for them."
About itsmy.com
(http://m.itsmy.com with every mobile phone browser)
itsmy.com is the strongest community brand in mobile Internet. It runs off-portal, operator independent with more than 2.5 million mobile users, 5 million mobile home and content pages containing 10 million mobile UGC-items. Mobile 2.0 social networking services like free homepages, personal mobile TV broadcasting and location based services make itsmy.com the stickiest mobile social network. itsmy.tv is the world leading mobile social TV and personal mobile broadcasting service. itsmy® is a brand of Gofresh GmbH.