Award-winning mobile company Player X Distribution has formed a strategic alliance with AdMob, the world's largest mobile advertising marketplace, as it continues its expansion into managed services.
This relationship is part of Player X Distribution's expansion of its value-added services for its content partners by offering integrated marketing campaigns that include advertising across AdMob's global network.
They centre on the recently launched 100% Mobile portal on the O2 UK network where advertising campaigns are driving new traffic on portal as part of a customer acquisition programme.
"Player X is clearly a leading player in mobile gaming, so it's great to be able to work with them as they expand, and to drive significant traffic to their gaming portals." said Russell Buckley, Vice President of Global Alliances, AdMob. "Based on our work in the gaming sector, we expect some really impressive results."
The exciting new portal from O2, which includes flexible billing, will allow content partners track conversions from their ad campaigns' right through to download. A powerful tool for both advertisers and publishers that is not available on most networks
"As a company we are continually looking at new ways to extend and improve our business to our content partners and this relationship with AdMob is key to doing exactly that," said Tony Pearce, Player X CEO.
News of this strategic alliance follows O2 UK's appointment of Player X as the exclusive aggregator of the recently launched 100% Mobile portal that offers O2 customers the opportunity to trial, test and buy a huge variety of mobile games.
For more information, please email Monty Munford at monty.munford@playerx.com or call: +91 (0) 976 532 9083.
For AdMob contact Matt Watson at Rainier PR at mwatson@rainierpr.co.uk or +44 (0)20 7494 6582.
About Player X
Player X is a mobile media company that specialises in games, video and TV. It has two operating divisions: Player X Distribution which delivers content aggregation and value added services to network operators and content provider; and Studio X its content arm that publishes mobile TV & video channels as well as games. Player X has deals with more that 140 global operators and a potential audience of more than 2.5 billion people.
About AdMob
AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 5.0 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.
AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com's 2008 Companies to Watch, and VentureBeat's Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com .