SinglePoint, the leading provider of mobile interactivity and advertising, is partnering with Cellular South, one of the nation's largest privately owned wireless communications providers, to deliver standard and premium short message service (SMS) and high capacity, reliable common short code (CSC) connectivity.
The Bellevue, Wash.-based company, which works with major television networks such as CBS, NBC and Viacom to create and deliver text-message campaigns based on TV shows, will provide Cellular South a platform to offer its customers access to media companies, third-party content providers and brand managers.
"This agreement validates SinglePoint's commitment to provide our customers with national and regional messaging connectivity," said Rich Begert, president and CEO of SinglePoint. "Last year was a banner year of growth in our interactive television business and the addition of Cellular South will give even more consumers the opportunity to embrace mobile interactivity to enhance their entertainment experience."
Cellular South customers already text six times more than the industry average so the services offered by SinglePoint will be a good fit, said Jim Richmond, director of Corporate Communications for Cellular South. "Our customers are very text-savvy and will benefit greatly by this opportunity to interact with some of their favorite television programs on a variety of networks," he said.
Begert said Cellular South customers will now be able to interact with their favorite television programs by using SMS voting or through various types of interactive media such as SMS sweepstakes, SMS trivia, Text 2 Screen and content downloads.
Short message service is a communications protocol allowing the interchange of short text messages between mobile phone devices. SMS text messaging is the most widely used data application in the world, with 2.4 billion active users or 74 percent of all mobile phone subscribers sending and receiving text messages on their devices.
About SinglePoint
SinglePoint provides media interactivity and mobile advertising to a total audience of more than 260 million North American wireless subscribers. Powering the majority of television to mobile interactivity in North American today with over 110 million television-driven iTV transactions processed since inception, SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current media partners include Viacom (VH1, MTV, CMT, BET), NBC Universal (Bravo, Oxygen, SciFi, CNBC, MSNBC, Telemundo, USA Network) and CBS Corp. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage mobile driven interactive TV campaigns and standalone nationwide mobile campaigns. The full suite of offered services include TV/Web/radio voting and polling, text2screen, text and multimedia message ad insertion, advertising video overlay, ticketing/coupons, video streaming and download, billing, reporting and analytics. For more information, visit http://www.singlepoint.com.
About Cellular South
Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The company accomplishes this goal by providing the most reliable and advanced 3G nationwide wireless voice and data network, offering industry-leading unlimited flat rate plans, and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information to get the most out of their mobile phone. For more information, visit http://www.cellularsouth.com.